You need a template to create thousands of copies of the same landing page. So, design and build a website to use as the foundation for your programmatic SEO project.
The first component you need to nail down is your content.
Landing pages will likely all have the same elements (e.g. graphics, reviews, lists, etc.), but they can’t have the same information if you don’t want Google to penalize them.
Therefore, decide the design of your landing page based on your keywords.
For example, you can offer templates like Canva:
For these types of programmatic pages, you’ll prioritize graphics over text.
Or you can choose a marketplace phone number lead design (like Rover) where sellers and customers write the content :
Here, the most important thing is the content written by third parties and the location of the pet sitters. You will also need to leave room for a map on these types of landing pages.
The design you choose depends on what you offer and the type of landing page that complements it.
You can get more ideas about the type of keywords and content you should include with Semrush’s SEO Content Template tool.
The semantically related keywords provided by this tool can be used to create the content of your programmatic landing pages.
Once you have that figured out, it’s time to build your landing page.
Create Optimized Content
with the SEO Content Template Tool
Choose a landing page builder
You can build a landing page with WordPress what are the main channels for obtaining leads and how to use them? plugins like WP All Import or a website builder like Webflow .
The latter has free templates that are easy for beginners to design their own site.
Webflow also has HTML embeds to insert your data into dynamic components :
And it has an extensive knowledge base for using its API for programmatic SEO. An application programming interface ( API ) allows software developers to incorporate Webflow directly into your landing page.
So, check it out for a complete walkthrough.
Choose a database
Now you know where to build your template. But where do you store the information that makes up these components?
You can use a basic Excel spreadsheet.
Or use a tool like Airtable , which makes it easy to create tables to organize and manage your data.
Consider AI Copywriting Tools
Semrush’s SEO Writing Assistant can help you see how original and SEO-friendly your writing is. It can also suggest relevant keywords to enrich your text, and you can also get some help from AI when it comes to writing content to populate your database.
Within the SEO Writing Assistant tool you can simply type in a topic you want more information on or want written about. In this case we ask “please write a blog about content marketing, what it is and why it is important”.
When you click compose after that, the SEO Writing Assistant will automatically fill the area with text on that topic.
You also have the option to ask the AI a direct question to fill in content. This feature can be selected directly below the Compose feature.
Note: These features are not agent email list intended to replace the human element of written content – they serve as helpful guides in the writing process. Please use common sense and remember Google Developer’s guidelines for leveraging AI-generated content .
Scrolling down the right column, you can also see the readability score of the project you’re working on, which improves user experience and time on page.
And you can use the Reword feature to suggest alternatives for selected paragraphs:
This can prevent Google from flagging you for non-original or cloned copy .
Design, data, and copy ready? Now, you need to bring it all together
