Often when discussing inbound marketing, there is a very straightforward sales funnel marketers follow. It starts with converting strangers to leads, leads to marketing qualified leads, then to sales qualified leads, to customers, and finally to promoters. The goal of marketers in general is to push leads down that sales funnel and convert them to customers.
That’s great on a large scale
Yes, the bigger picture is exactly that. But how do you go about it? Where do you start? Enter SMART goals.
SMART goals are certain goals you set in order to ensure your company’s business growth. In their structure, they help you focalize your efforts on specific attainable goal that can help you feed into the bigger picture. In this article, I’m going to go over best practices for setting these goals.
SMART is an acronym for the following:
Specific
The goal you set has to be laid out in very clear and specific terms. A goal like “I want to grow my business” is very general. A better goal is “I want to generate more qualified uae whatsapp number data 5 million traffic” or “I want to increase conversion on a certain landing page”. These goals are particular, clear, specific, and actionable. You understand the concrete end-result you want so you’ll have an easier time figuring out how to get there.
Possibly one of the most essential aspects
of inbound marketing is the ability to track your efforts and record their results. In order to be able to measure your success, you have to attach it to a number. So adding to 5 basic principles of successful business the point above, it’s not enough to say “I want to generate more qualified traffic”, instead it should be “I want to increase traffic by 50%, from 1000 viewers to 1500 viewers”. This will allow you text services to have a benchmark to how successful your efforts were.
Attainable
When specifying the numbers to measure your success with, it’s important to make sure that you’re not setting yourself up for a failure. It wouldn’t make sense to say “500% traffic increase in one month”, there’s just no way to make that so. Make sure you understand how your company grows and benchmark your success against previous efforts so that you make sure that your numbers are attainable.
