A well-establish agency is a much safer bet than one that’s just starting out. In some cases, you should be wary that the owner is more of a freelancer and could ditch your account at any time and go back to corporate work.
Look for a reputable agency that is very
Clear about what they do. This is not to say that freelancers are bad, but if they are just starting out, they may find that the work is not right for them and they want the stability of a corporate job again.
In smaller agencies, you should also read the bios of the key team members. This will help you better understand what their area of expertise is and how many years they have been doing this work. Many agency staff have extensive experience phone number list working for large corporations, which allows them to help companies of all sizes grow through online channels.
Evaluate the company’s website
Since you are looking for a digital marketing agency, you should have high standards for how good the agency’s website is. Online marketing is an agency’s specialty, and this should show in an impressive, high-quality website.
Visit various web pages and see how
Quickly they load. Think about how easy it is to take the next step with a company, using a button or menu item that encourages you to contact them or schule a consultation.
You want to see clear calls to action in the right places to show that the agency knows how to create a website that will bring in new business.
Meet with the agency
At this point, you’ve probably gone as far as you can with your online research. It’s time to meet with the company to see what you think of them and their services. At this point, ask lots of questions and don’t be afraid to sound stupid or ask a stupid question. This process is design to give you the opportunity to really get to know the agency build a diversified profit model and what they offer.
This conversation is specifically design to allow you to learn about the company’s representatives and how they conduct business.
If you are interest, ask for an offer. Try to only ask for offers from agencies that you are seriously considering. Proposal creation takes a lot of time and requires the agency to use its most creative strategies. This means that you will spend more china business directory time researching offers and the agency will be busy working if you are not seriously considering it.
Study the proposals
Ideally, you should get at least 2-3 quotes from digital marketing agencies. This will give you the opportunity to compare what each agency recommends to ensure the best chance of success in improving your online presence.
When reviewing proposals, try to think less about the price and more about the strategy and how well the agency listens to your nes. You can add or subtract services as ne to fit within a certain budget. But no amount of money will change how creative and unique a digital marketing agency is. Some proposals may look like copy-pasting standard services, no matter how much detail you provide about your company and goals. Chances are, these won’t be the best partnerships for you.
