Build a case study featuring employees from any of the “Big 5” accounting firms. Bonus tip: Want to acquire visits from keyword searches to your case studies? Optimize the title tag. URL slug. and case study title in the following manner. Check out this example data set for this case study from . Title: Oppenheimer Training Program: Custom Training To Identify Growth Companies : Improves Growth Company Identification By 80% After Training 5. Checklists and Worksheets checklist lead generation ideas for software companies are effective marketing assets to create.
When they are optimized
Through SEO or supported through digital Buy Telemarketing Data advertising. they can also be a high ROI item to drive sales leads into your pipeline. One thing to remember about creating checklists and worksheets is that they can become outdated over time. This is especially true in industries where standards or regulations evolve over time. Training companies in education. government. healthcare. IT and legal will want to be mindful of this. Bonus Tip: Create an interactive document that can be bookmarked in a browser and regularly revisited by your users. Is interactivity not possible? Host your checklist or worksheet as a branded Google Sheet for users to copy to their own Google Drive accounts.
Competitor Awareness
Whether you want to go toe-to-toe with an Sault Data industry leader or you want to solidify your brand’s dominance. consider creating content about your competition. This is a high-value SEO and content marketing strategy for your brand if it classifies itself as a “challenger” in your industry. Create pages of content on your site that either: Directly compare your training courses to the market leader and niche brands Identify a shortcoming of the services provided by your market leader/niche brands Offer an influencer the opportunity to compare you against your competitor as a guest post Then proceed to highlight the strengths and unique value your training courses offer compared to your competition.
