Page views and sessions
A good keyword ranking and lots of SERP appearances don’t mean much if people don’t click through to read your article.
Tracking how your page views increase or decrease job function email list helps you identify trends and traffic patterns. In general, you want to see page views for each post increase over time.
The same goes for session tracking, which gives you a metric for the number of visits visitors make to your site. At the page level, this helps you determine which posts are driving the most organic traffic to your site overall.
Ideally, you will have many more page views than sessions. This suggests that visitors are clicking on multiple articles once they are on your site.
Your click-through rate gives you a good measure of how closely your post title and meta description align with search intent.
If your article appears in search results but you how to track affiliate links in wordpress (with google analytics)r title and meta description don’t seem to match what people are looking for, they won’t click through to read it. As a result, your CTR will be low.
Similarly, page dwell time gives you a good idea of whether your content itself is achieving its goal.
If your CTR is good, but users only spend a few seconds on your page before returning to the results page, something is probably wrong. Most likely, your article is either not meeting the reader’s needs or is difficult to read.
Either way, a low CTR or time on page means your content is not reaching your readers.
If you can figure out what the problem is and fix it, you will better serve your target audience and see better results overall.
9. Review every 90 days
You need to closely monitor your content over time in order to identify new growth opportunities and diagnose any issues that may be affecting your SERP rankings.
Even if you rank first on Google for your target keyword, chances are you won’t stay there for long. Ranking algorithms are constantly changing and the competition is getting tougher every day.
Most posts also need to be updated from time to time to take into account new information or emerging trends. Even evergreen content can china phone numbers become stale after a while as new research and social norms change the way we think about things.
