So why are offers or incentives so important to any business?
- New customers can be referred. A survey by Technology Advice showed that 80% of people prefer to do business with a company that runs an incentive or loyalty program.
- Incentives set your company apart. In a world where different companies are selling the same product as you, you need to find a way to stand out. Two companies may email the same person, but the email with the offer will get opened.
To put it plainly, you can see what are the advantages of its application the value your customers place on incentives and offers, so you need to incorporate this into your email campaigns to increase open rates and therefore conversions and sales.
So how do you include offers in your email?
- Provide promo codes.
- Give away free gifts.
- Include free shipping in the subject line.
- Offer percentage-based discounts.
Optimize your preheader text
A preheader text is basically a email marketing statistics key indicators and average preview of what the body of an email contains. Typically, this snippet is displayed below the name and email subject line in a subscriber’s inbox.
In this preview, your recipient will decide whether to open the email or not.
So how do you optimize your preheader text to get your email subscribers to actually read your email?
- Use the correct character limit
While there is no limit to the whatsapp database brazil number of characters a preheader text can contain, different devices have different average characters they can display in a preheader. Using this information, you can decide and optimize the length of your preheader text.
For example, Windows phones only show 40 characters before truncating the message, while Yahoo email clients only show 45. So keep your preheader text as short as possible.
- Include strategic words in your preheader text
For example, use words that will pique subscribers’ curiosity and get them to click on your email, such as “promo code,” “free for a limited time,” etc. You can also create a CTA that will help your subscribers click on your email.
- A/B testing
Of course, the best way to know the best preheader text is to do an A/B test.
Segment your email list
Did you know that your list quality has a significant impact on your email open rate? 4 main factors affect the quality of your list.
- The quality of your subscribers
- How you proactively manage the list for inactive subscribers
- The extent to which you add high-quality subscribers
- Whether you refine your email targeting by segmenting your list.
So why is email list segmentation important and how do you do it?
Often your subscribers fall into different categories and therefore have different interests and needs. Therefore, you need to divide and segment your list to send emails to relevant recipients.
So how do you do this?
- Use demographic data and segment based on the following.
- Their gender
- Where they live or stay
- Types of work and titles they do
- Marital status (if you find it appropriate)
