The latest survey conducted by Google states that only 9% of Brazilians do not intend to buy anything next Black Friday (November 2018).
The market expects to generate
billion in this company is ready next edition. Your company won’t be left out of this date, right?
Established as the most important date for belize phone number list Brazilian e-commerce, it is important to understand that competition is fierce during this period. To make the most of this opportunity, it is necessary to plan structured and innovative actions.
Is there a recipe for planning the perfect Black Friday action?
Like all Marketing and Sales actions, it all depends use consistent branding on your product. This was a topic that was widely discussed at the last Expo Digitalks, especially in the Panel “How to Prepare for Black Friday”, formed by Pedro Eugenio , CEO of Eugen.Digital and creator of Black Friday in Brazil), André Pazera (Planning at NewBlue) and Denis Casita (CEO of Performa Web).
André Pazera defended the strategy by product type
“If it is a more commoditized product, such as computers, you can do it closer to the date. But if the consumer needs to know and company is ready learn more about how your product works and its benefits, then it is recommended to start the action much earlier.”
Denis Casita commented on the great competition shopping data in the media on the exact date: “It is important to carry out good lead capture actions before Black Friday, so as not to depend exclusively on the CPC (Cost per Click) of paid media”.
During the Panel, Pedro Eugênio mentioned a very important piece of information: 60% of consumers who bought on Black Friday bought again at Christmas!
In other words the following
month they generate revenue for the company again. For Eugênio, “the focus should be on the ability to make the second sale”, also due to the low margin that is normally applied on Black Friday.
Is Black Friday an important date for all companies?
For us at Trammit, this is a crucial date for practically all segments. It should be in the annual marketing plan as one of the major highlights, and, if the company is an e-commerce. As the most important date of the year.
“Brazilians are still afraid of being deceived by the famous Black Fraud. So online consumption is accelerated by the agility of research and price buyers, such as Zoom and Buscapé”.
It is worth noting that this date is advantageous. Not only for stores that run a lot of promotions. But also for those that are very careful with their discount policies. It is a unique date that allows for super. Aggressive promotions without compromising the brand’s positioning.
For example a luxury goods company cannot
run coupons and sales frequently, as this would gradually devalue the brand’s concept of exclusivity and glamour. However, on this date, it can run a big sale. Without appearing desperate to sell, but showing that it is participating in Black Friday and offering real discounts!
*Black Fraud: Derogatory name that Brazilians use when they want to insinuate that some promotions are misleading.
