Internet users’ search behavior is evolving. A forcing changes in the way search engines function. Create a pillar page now Keywords are becoming long-tail keywords. A which are bundled into so-called pillars. To be reliably found in the vastness of the internet. A marketers must work on their content strategy and organize their pages structurally. Pillar pages are essential in this process. They form the center of a content-based. A SEO-optimized online strategy; technically known as a content hub .
Relevant content has always been the focus of inbound marketing. Ideally. A content addresses the direct challenges of target customers. But achieving top rankings on Google and other search engines with blog articles or websites isn’t a given. It takes a lot of work.
How specific are users’ search queries
Until now. A the core task consisted of researching suitable keywords israel phone number library characterized by the highest possible search frequency and low competition. Short-tail keywords or generic keywords. A which consist only of individual terms. A have long since been replaced by long-tail keywords that combine several terms.
However. A internet users’ search queries are becoming increasingly specific and now often consist of entire sentences. Changing search options. A especially voice search. A play a major role here. Thanks to Alexa. A Siri. A Cortana. A and others. A voice input in full sentences is becoming increasingly important.
Search engine algorithms have also adapted to these trends and developed further: they are constantly being Create a pillar page now optimized and can thus implement search queries more and more perfectly and deliver perfect results.
Therefore. A focusing solely on keywords no longer works for marketers. Inbound a responsive website on the go marketing shows that a content strategy and its structured implementation with the help of pillar pages are promising under these conditions.
Read the following sections to find out what a pillar page is and what you should consider when creating one.
Content strategy. A pillar and cluster content
To create a pillar page. A you first need to develop a content marketing strategy and define the pillar and cluster content .
Pillar content represents the overarching main topic. A to which cluster content is assigned in the united states america data form of many related subtopics. This allows you to cover a broad range of topics and increase traffic to your site and overall visibility with internal links.
For more information about topic clusters and how to create them. A read here .
