De Muinck-Keizer therefore recommends handling personal data with care:
Always ensure there is a sound legal basis for the processing of personal data, such as an agreement, consent to use data or a legitimate interest, and clearly indicate for what purpose you use the data and to whom you may provide it.
Never ask for more information than you need.
Do not store the collected data for longer than necessary
Explicitly indicate what you are going to do
What is especially important is that you clearly and explicitly indicate what you are going in the wave of digitalization to do with the data. While it was sufficient to include it in a subordinate clause in the general terms and conditions some time ago, it is now important to express this in understandable and clear language. “Everyone must be able to understand what he or she agrees to when personal data is provided. That is the reason that giants such as Facebook, Twitter and Google are adjusting their terms and conditions to comply with the guidelines that apply to personal data. The fact that even these giants are struggling with privacy legislation is evident from the fact that they too are getting involved in legal procedures regarding privacy legislation,” says Muinck-Keizer.
Read the most important information
Make sure that you as a marketer know what you have to comply with and which regulations are important. the filters we can use on instagram are the following If you want to delve further into the regulations around personal data, you can find good information on the following websites:
The Dutch Data Protection Authority, Advertising and Profiling section
Art 29 working group, deals with European guidelines on privacy
DDMA Email Marketing File
DDMA Mobile Marketing Checklist
And now concretely…..
Legal texts are of a completely different order than the persuasive, pleasant and activating texts that we as markete south africa numbers rs write. With the above information in mind, Theo Reichgelt of 2DiALOG provides a number of concrete tips and examples to think about. To help you on your way, you can read the DDMA fact sheet on social media and privacy .
