The process by which a new website visitor becomes a lead—the path leads take —is called the conversion path. Definition of Conversion Path It marks the beginning of lead generation. This is how leads are created—they are the driving force behind inbound marketing. Only when website visitors become leads can you analyze their potential, tailor your marketing to their preferences, and thus acquire new customers. Ideally, these leads convert from opportunities to customers and, at best, to promoters. Read this article to learn what you need to know about the four elements of the conversion path.
Definition of conversion path
A conversion path is a multi-step process by which website visitors become leads, leads guatemala phone number library become customers, Definition of Conversion Path and customers become fans. This path involves repeated attraction, welcoming, capturing, and moving on to the next stage.
The prerequisite: Identifying customer problems
Lead generation is one of the daily tasks of marketing. Those committed to inbound marketing even integrated tools better lead profiles prioritize this goal. Definition of Conversion Path But how do you bring real leads to your company? This requires customer knowledge and analytical capabilities. Only then can you anticipate their behavior and plan their path to your company.
Read here: What is a lead?
Four elements form the guardrails of this path:
- a helpful content offering
- a call to action
- a landing page and
- a thank you page
All four accompany the digital outreach process once leads have reached your website via helpful content. At the search engine optimization united states america end of the conversion path, the website visitor receives access to the advertised content in exchange for their data, thus becoming a lead.
A map to the solution
Real leads search the internet for solutions to existing problems. Who can help? Who should they trust? Along the research path, this search increasingly leads to Google results from real experts.
The conversion path is the final stage of this journey. It is built on solid content, making it an integral part of the inbound strategy.
