For example, HubSpot has a ton of eBooks, educational videos, and other resources on its website. It has a dedicated landing page for each resource, with persuasive copy asking people to download the resource in exchange for their contact information.
Here is one such landing page. Notice that who can register a tm? they list what readers will get after downloading the eBook as well as a detailed table of contents.
Image via HubSpot
The bright orange “Download Now” CTA hydrogen: ukraine’s path to european energy integration stands out against the white background of the page. Once someone clicks it, they’ll need to provide their email address to access the eBook.
Image via HubSpot
You can use these email addresses to build your email list and conduct lead nurturing email campaigns . You also want to make sure your email list is up to date for the best results.
Also, improve email deliverability by learning what is DMARC and enabling the email security protocol.
6. Place the form on your website
Forms are one of the primary ways to get whatsapp database brazil leads from your website. All other strategies will direct your website visitors in the right direction, but forms are what actually capture leads by capturing their contact information.
Strategically place opt-in or lead capture forms throughout your site to collect contact information from site visitors. Then, add them to your email list to nurture leads.
There are many different forms you can use on your website.
Some of the most common forms include:
- Request a consultation
- Sign up for our mailing list
- Request a free trial
This method goes hand in hand with email marketing because you will receive emails from people who fill out your form. You can send them lead nurturing emails to convert leads into customers .
Here are some best practices you should follow to create high-converting website forms.
- Keep it short and only include necessary fields, such as name and email address. The easier it is to fill out the form, the more likely people are to do it.
- If you require more information, use a multi-step form with only 1-2 fields per step. This ensures that you only generate relevant leads, i.e. those who are interested in completing the individual steps in the form.
- Position tables so that they are visible but not intrusive or disruptive to people’s browsing experience.
- Use a strong CTA to encourage people to fill out your form and let them know the reasons to do so by mentioning the benefits.
- Clearly set out what happens after users fill out the form. Also, remove their hesitation by disclosing why and how often you’ll contact them. For example, if they subscribe to your newsletter, let them know how often you’ll send it.
Take our sign-up form, for example. It only has three form fields, and it also gives new users the option to sign up using their Google login, making the process even simpler.
