Digital Marketing Director I am writing today to warn about one of the biggest problems for companies trying to increase their profits online in Brazil:
You spend a lot of money on advertising to drive traffic to your website , and when you manage to be efficient at this stage, most of the time the sales result is disappointing!
Let me tell you a quick story here
. Last week I was studying with a afghanistan phone number list colleague about 3 business owners who were extremely disappointed with the sales results of their campaigns. They did almost everything right. ALMOST.
Despite having gained a huge audience, at the crucial stage of the campaign, they made a fatal mistake.
Honestly my intention here is that you never
but Few Sales make this kind of mistake: WEAK Offer Construction !
To explain what I mean, I will mention goals of email marketing here the three levels of purchase stages of a potential customer:
There is a huge gap between level 1 and level
Stop for a minute and think: of the people on saudi data your list/mailing list, how many would like to buy your product? And how many actually buy it?
Often, they need a little push, something that makes them Digital Marketing Director understand that they need to act (buy). They feel comfortable that they can buy today, or next week, or next month, and have nothing to lose by doing so. Fortunately, there are some tested and validated techniques for powerful mental triggers for these cases. And I’m going to share some of them with you now.
One of the most used (and my favorite)
the SCARCITY trigger . This is because human beings, by nature, tend to desire more what they do not have in abundance. And this generates greater value: gold and diamonds, for example, are expensive, for one reason only: they are scarce!
Now I’m going to tell you why I like the Scarcity Mental Trigger so much.
Taking a very recent case: the show by the duo Sandy & but Few Sales Júnior, which took place in August 2019 at Allianz Parque, which can hold around 50,000 people. A classic example, which triggers two consequences that we always want to have in our offers:
High Value: high demand (fans)
for low supply (tickets) means the organizer can charge a high price. Basic Law of Supply and Demand.
Hurry, because it’s going to end: Remember levels 1, 2 and 3 that I mentioned above? The fan goes straight to level 3, because they know that if they hesitate, they won’t get a ticket!
In this case, the event organizer charged an extremely high price (compared to other national shows), was able to open extra dates, and sold out again in 30 minutes. It was really urgent and valuable → guaranteed success.
Ok. But how do you create this feeling with your product?
This is the big task, and when you find this point, you will Digital Marketing Director see your sales double or triple, without changing your investments in audience/traffic to your website/emails.
Yes, the offer has to be STRONG, and there are also several ways to do this (Bonus, Extra Class, Mentoring Group, etc.).
In the coming weeks I will continue this topic, continuing this type of approach and the steps that must be taken. I hope you enjoy it!
Now, I want to ask something very simple in exchange for these tips: I would like to receive a message from you, commenting on what you got out of this content I wrote, questions or stories/challenges you encounter in your campaigns.
