He knew the motivations of consumers
You need to study the psychology of the customer and go a step beyond the demographics such as age, gender, race, income, location that many businesses use. In the example with the pizzeria, it is not enough to know that 75% of your customers are italy telegram databetween 18-25. You need to find out their motivations for buying pizza from your store, whether it is the good taste, or the convenience, or something else. Another good example is cosmetic companies, where consumers buy the product to satisfy some of their desires (e.g. beauty, luxury, etc.) and not their needs.
As your business grows and your customers grow, you can ask them what they like and don’t like. In the pizzeria example, the entrepreneur could ask his customers why they prefer his pizzas when there are so many other pizza places on the market, or ask them to rate how important the features he offers are, such as taste, size, ingredients, atmosphere, and service. But if you’re just starting out, you won’t have many customers to ask. What do you do medialogy database contains resources from in that case? You buy from your competition. You can also ask those customers what they like and don’t like about your competition’s products or services.
The next steps
After all these steps, you need to be objective: what are the characteristics that make your business stand out?
Conclusion
Today we broke down what a unique selling proposition, or USP, is. We also looked at how to discover what it is that will make you stand out from the competition.
Don’t be discouraged. Success always comes whe n you phone database know your product or service. Only then can you highlight your uniqueness and boost your sales.
