An essential first step in shaping your online presence is to establish a written roadmap.
This helps everyone in your organization know what you want to achieve and the actions that will make it possible.
Your strategy should start by defining the following aspects:
- your buyer persona ;
- your value proposition ;
- the SMART objectives of the strategy;
- the actions and tactics to achieve them;
- the KPIs and metrics with which you will evaluate the effectiveness of your actions.
Once you have clarity on this, you will have a compass to guide all your efforts. Continue optimizing your digital presence with the following actions!
2. Build a website that is your digital fortress
Of all your digital channels, your website will senegal phone number data certainly be the most important. As it is your own channel, you will have at your disposal numerous tools with which you can develop yourself to be present and visible to your users.
Basically, your website is your cover letter !
And if you think about it, a website will make it easier for you:
- increase your users’ engagement through a memorable user experience ;
- generate more conversions by creating pages linked to the different stages of the sales funnel ;
- address your users’ concerns with product and service pages available 24/7;
- create Marketing Automation processes to optimize all your digital processes;
- and communicate your identity and what makes you different.
In order for your website to effectively become your digital fortress, you’ll need to work to ensure that everything works as it should.
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Some of the actions that will help you leave a good impression on your users are:
- incorporate a responsive web design ;
- increase the technical performance of the website through WPO optimizations ;
- create a coherent web architecture with internal links;
- stimulate online sales through e-commerce;
- and many others.
3. Create a blog to educate your audience and position yourself as an authority
Check out this fact: Marketers who prioritize blogging are 13 times more likely to see a positive ROI on their efforts according to Hubspot !
Given this scenario, it is clear that having a corporate blog is more than just an option; it is a necessity.
Business blogs serve as a perfect communication channel for disseminating content that allows you to:
- offer value to your users, educate them and create a lasting bond with them;
- consolidate your leadership in an industry through mentions and backlinks ;
- and attract quality organic traffic permanently using SEO techniques , which increase search engine positioning.
Of course, the success of corporate blogging lies, among other things, in the design of a Content Marketing strategy aligned with y so what makes visual marketing such a powerful approach? our business objectives and the needs of your buyer personas.
It’s worth taking the time to create a content experience that attracts qualified users and helps them navigate the buying journey. Few things are as effective at driving a purchase as providing a remarkable experience for your users!
4. Create innovative and original web pages to spread content
Content Marketing is definitely one of the best strategies to generate trust in users, as it has been shown to generate approximately 3 times more leads than paid ads.
This is because quality content is a tool that companies have to position themselves as an authority in their niche, delivering relevant and valuable information to users.
However, in recent years interactive content has taken off due to its results in promoting active user participation, which improves engagement and, consequently, positively impacts conversions.
To give you a clearer picture of the potential of interactive content , I present to you the interactive calculator that Lansinoh created, in which the user can see how economical it would be to adopt natural breastfeeding instead of standardized formulas:
In addition to surprising the user with its betting email list originality, this type of page allows the company to obtain valuable data from its audience , providing information about their interests and preferences when they interact with the dynamic elements that appear on their screen.
If you want to know more about how interactive content can improve your digital presence, download the following ebook and review its possibilities in detail!
