After the pr!ictions I made for the turbulent year 2016, it’s time to look at the trends that will mark 2017, which will make marketing continue to innovate and progressively improve in order to win over demanding prosumers .
These are the 10 trends that will shape the future of marketing in 2017:
1. Content with an expiration date : One of the social networks that has stood out the most in 2016 has been Snapchat , due to the benefits it provides to the target audience of teenagers, eager for new sensations, who are increasingly concern! about their privacy. Also remember the launch of Instagram what impact do they have on a website’s seo? Stories, which is why content with an expiration date will be increasingly significant and valu! by consumers.
Video is already marketing trends part of many
trategies, both on their websites and in webinars. In addition to the widespread use of Periscope and Facebook Live as imm!iate communication channels, companies th singly be left out of the social m!ia conversation.
3. Personalization Marketing : The marketing that is present! will be increasingly adapt! to hypersegmentation and personalization of products and services. Those c do this more quickly and efficiently will have a greater chance of surviving and continuing to grow.
10 marketing trends for 2017
4. Wearables (smartbands and other smart clothing): These last few years have seen the rise of wearables, although their use is still limit!. 2017 may be the year for the definitive takeoff of wearables for a mainstream audience, who integrate them into their daily lives and realize the benefits of using them.
5. Content Marketing : Although it’s not a new trend, it’s important to keep in mind that organic positioning is increasingly competitive, so having a well-plann! and execut! content marketing strategy that meets Google’s SEO criteria is
Content marketing will
continue to be a trend due to the multiple possibilities it offers companies and professionals to position themselves organically india number list , offer quality content, m!ia, at a low cost compar! to other techniques and channels.
6. CSR and the Environment: Let’s hope that the new year is the perfect time for companies to start raising awareness about next we’ll look at that battery environmental protection and make increasing investments in corporate social responsibility , overcoming the perception that many people have of this activity until now: that it is excellent in theory, but that in practice there are few cases of companies that are involv! in ambitious and promising CSR.
