Citations are places that list your name, address, and phone number (NAP ) on the Internet.
They often appear in business directories and social media profiles.
NAP citations are important because Google can use them to verify that your business information is accurate. And that what you say about your business online is true.
So:
The idea is that the more consistent NAP citations Google sees for your business, the more confident it is that your business is legitimate and trustworthy.
Therefore, you should get consistent appointments from as many trusted websites as you can.
An easy way to check your local listings and distribute them to the most authoritative directories is to use Semrush’s listing management tool .
To get started, enter your domain. And choose the company with the correct address from the list that appears.
You will see a report of your current Internet presence.
Includes the total number of listings, listings to be fixed, and average star rating.
So:
The tool also has a list of your appointments with specific errors (e.g. incorrect phone number, incorrect address, etc.).
Just scroll down to find it.
You can then download all this information using the “Export ” button located in the top right corner of the list.
If you have a paid subscription , you can automatically distribute your company information to dozens of directories.
First, make sure your listing is up to date.
If you need to change anything, click the ” Edit company information ” button.
Next, add additional information such as photos, videos, your Google Business Profile cover photo, social media contact information, and more.
Next, you will see a panel with seven tabs:
- Your ads (view of all your special database ads and their current status)
- GBP Insights (view a dashboard that consolidates data from your GBP analytics account)
- Duplicates (view all possible duplicate listings, processed or deleted)
- User Suggestions (approve or reject changes suggested by the client)
- Review management (monitor and respond to reviews and ratings for all your locations)
- Review analysis (track your competitors’ reviews and compare them to yours)
- Local rankings (check your business’s position in any city)
It looks like this:
Make sure all your information is up what is business process automation? to date and as detailed as possible.
Then, let the tool carry the heavy load of automatically keeping your NAP citations consistent everywhere.
Here are some tips for citing the NAP :
- Keep all your appointments 100% consistent (exactly the same name, address, phone number)
- Submit your information to popular directories in your local area and industry
- Submit to the big players (like Apple Maps, Yelp, Bing Places, Facebook, etc.)
Encourage and respond to online reviews
Reviews provide social proof, validate your experience, and give potential buyers confidence in your business.
In general, you should try to get reviews on Google. They are visible in search results and an important local ranking factor.
But if customers like to use other platforms (e.g. Tripadvisor), it is also useful to get reviews there.
Here are some quick tips for success:
- When you talk to satisfied customers, agent email list ask them to leave a review on your preferred platform(s).
- Create posters, business cards, etc. that encourage customers to leave online reviews. Make sure to include a QR code to make it easy for them to find the right page.
- Embed widgets on your website that make it easy for visitors to view and leave reviews
- Don’t offer or accept money in exchange for reviews (it’s against Google’s terms and conditions and those of many other platforms)
With Semrush’s review management tool , you can track your reviews across multiple platforms.
