Secondary categories
If you have two categories to describe your business, then choose the main category (e.g. grocery store) and then the others, e.g. ”grocery store with organic fruits”.
Features
After selecting a category, Google offers a list of germany telegram data features, such as ”delivery”, ”free wi-fi”, etc. Once you’re finished filling in the details, choose a form of verification for your business.
Verification from Google My Business
After creating your profile, Google needs you to verify that your business actually exists. They send you a letter with a verification code to the address you entered on your profile. It can take up to 5 business days to receive it. Once your business is verified, you can then access insights and reviews, as well as earn a spot in local search rankings.
Google needs 3 factors to rank a business in local searches:
Relevance
Distance
Publicity
Combining all three factors will give you the best match for local searches. For example, if Google finds a more relevant business than yours that is further in general, take advantage of opportunities that the away from the user’s location, it may rank it higher than one that is closer but not as relevant to what the user is searching for. Let’s look at each of these factors:
Relevance
It’s important to match a user’s search with your business profile. The more information you provide, the better Google will match your company to user searches.
Distance
Distance shows how far a user is from your business location. If the user doesn’t specify a location, Google will use what it knows about their location.
Publicity
Publicity refers to how popular your company is. Here, Google sometimes uses offline factors, such as famous monuments, museums, well-known stores, etc.
Google also cares about articles, links from other phone database pages to consider your business popular. Remember that Google will take into account your overall performance in search results, which is why you should also focus on SEO.
