We consider a lead as one of the first approaches we have with our potential client, that key moment in which you must attract the attention of your audience in the best way. One of the main objectives within an SME is the ability to create sales leads within our business, we will call this action conversion. The use of various strategies will whatsapp marketing service make this happen, below we will teach you how to convert leads into clients and the importance of doing so.
Converting leads into customers in parts
What is a lead?
To begin, we must define certain terms that are relevant when talking about leads. There is a marketing strategy called inbound marketing (also called attraction marketing) which consists of providing your consumer with content of interest, whether it is a blog, downloading a file, offering a subscription. You can learn more about content marketing and how your business can apply this strategy in this article on our blog.
In this way, we get interested audiences to voluntarily provide us with their contact information and be registered in our database. We will call these potential clients leads.
Types of leads
There are different types of leads and it is important to define them since this gives us the formula to create strategies that help us build a sales conversion, which we must seek.
-
Lead
This sector is considered when we have already managed to capture their attention and get them to provide us with their data, but we have not yet managed to generate a sale. It is positioned at the beginning of our funnel, which, in technical terms, we call TOFU ( top of the funnel ).
- Marketing Qualified Lead (MQL)
Users who fall under this term are the audience that has demonstrated a need that our business can satisfy with a solution. They are in the middle of our funnel . This point is called MOFU ( middle of the funnel ), and it is a great time to fine-tune our sales strategies and guide the customer to the next step of their transaction.
- Sales Qualified Lead (SQL)
The audience that ux design lesson 3: user experience is more important than design belongs to this sector is in the last phase of our funnel , that is, at the BOFU ( bottom of the funnel ) point. Our mission will be to close the sale through strategies that persuade our client to complete the purchase.
Tricks to increase our leads
Each business is different, therefore, each plan will be different. You can rely on the following bases:
- Watch your Call To Action
As we all know, a call to action is a term we use to direct our customers to the next step in their purchase. Having a striking and clever call to action helps us guide our leads. Try using different colors, shapes and sizes, this way it is more dynamic and easier to locate within our page.
- Reduce the amount of information requested
We must be very direct and concise,
we are not administering an exam. By entering a page that asks for a huge amount of information, we will be driving away our audience. We can limit ourselves to only requesting the email address and continue with our sales work through this same medium.
- Explode your creativity
Creativity and innovation will be your best allies. Creating different content will help you increase traffic to your website and increase your leads. Likewise, the continuous publication of diverse content increases your reach, which can also translate into an increase in leads.
Now that we understand the importance of taking care of the content published, let’s talk about some examples that we can apply:
- Virtual conferences
Organizing virtual conferences on a topic of interest to your target audience , creating a pre-event registration, gives us the opportunity to create a community. In the same way, you can maintain a closer relationship with your potential clients. Remember to include an open space within your conference, so you can talk with potential clients, resolve their doubts and invite them to follow the content that your network generates.
- Blog
A blog will make it much easier to explain various topics to your audience. Allowing you to communicate in a more open and detailed way. Try to use simple language, discuss topics of interest and avoid extending points within the article, this will help you capture the full attention of your potential client.
-
Ebooks
When your customers are looking to gain knowledge on a specific topic, ebooks are a great way to provide them with information and keep your business in mind. Remember to include a pre-download form on your landing page .
There are multiple ways to create leads through valuable content. You should keep in mind that it is not necessary to try to sell with every piece of content published. Your audience needs organic content that gives your business a personality and demonstrates simplicity.
The key to success
The process of converting leads into customers is much more complex than just asking for contact information on forms. We have all received emails with promotions that we don’t even open and go straight to spam. You must educate your customers about the need that your product or service can satisfy, your competitive. Differential advantage, inform them about the different initiatives, as well as encourage your audience to participate by sharing relevant information. It gives us the opportunity to start a conversation, we can saudi phone number form . Bond that leads us to start the sale. As well as the personalization of the emails sent with the information provided by the customer.
There is no one way or formula. It is always necessary to implement new methods. Measure and correct each of your practices within your target audience, since increasing your number . Leads increases your probability of success.
