What’s the point of using social media to promote your product or service if no one knows you’re there? Think about it. You can post 1, 2, 3 articles a day, but if you don’t use a good promotion strategy, it won’t do any good. That’s why we want to tell you how to make yourself more visible on social media in 4 simple steps.
Social media has become an essential tool for all businesses that want to accelerate their sales through digital marketing . Becoming visible on social media is not an overnight job. It requires time, effort, but above all, consistency. At Leadsales, we know this very well, and it is thanks to consistency that we have been whatsapp and digital marketing positioned as one of the best CRMs on the market. Without further ado, let’s get started with these simple steps!
First, create quality content
This may sound cliché or trivial to you. However, you have no idea how much low-quality content there is out there on any social network. From spelling mistakes, writing mistakes to creating irrelevant content based on current trends or your brand, low-quality content is prevalent and visible to the public.
However, it is not just about taking care of your spelling and writing. Each social network is different in its format and audience, so each type of network must have different content. For example, LinkedIn is a professional social network and Facebook is not. It may not be the best strategy, therefore, to publish your dog’s birthday on LinkedIn instead of Facebook.
Facebook remains one of the most popular social networks that businesses use to generate clients and web traffic. On Facebook, videos are the ones that get the most reach , as well as the fastest and most responsive audience. Therefore, if you want to become more visible on this platform, this type of content is a must! In addition, you may be able to improve your public speaking skills and gain more self-confidence.
Another type of content that is well received is blog posts. It is very useful! You can also generate cross-links and generate mixed content and more traffic between your business and your social network. Creating a blog for your company is very simple, and surely one of your best investments.
Let’s talk about Instagram now . With over 1.2 billion monthly users, it is one of the most established social networks with the most daily interaction, along with TikTok. On this social network, the most important thing (you can imagine) are images and videos!
You can also use “inspirational” phrases, so you can use images that convey a text related to your brand. Let’s say you have a decoding the fine print: understanding message and data rates coffee business. In that case, maybe on a Monday morning you can post an image of a mountain, with someone drinking coffee in front of it, and say something like “What better way to start the week than with a coffee.” That would be great!
Another type of content that has been gaining impressive popularity is stories . It’s a must-have on Instagram! Dynamic content (videos, in this case) will always be better than images.
Twitter is a must . It is one of the social networks where it is easier to convey an idea, thanks to its format of maximum 280 characters. The key here is to provide interesting information in just 280 characters that will spark the user’s interest and how to take advantage of trends . On this social network, as on the others, it is important that your posts reflect the values and mission of your company. For example, if your brand claims to be sustainable, please do not put a product that uses polluting plastic.
Finally, TikTok . This one couldn’t be missed. Since the pandemic, its use has increased exponentially and it has become one of the main marketing tools worldwide. This social network, as you know, allows you to record and share short videos. The content must be entertaining, dynamic and fresh.
Include calls to action
This involves telling the user what to do next. This doesn’t necessarily have to be a text like “what do you think?” or “leave us your comments.” You can also use a button or link that invites the user to register on a website, download a file, subscribe, etc.
Connect emotionally with your audience
This is basic! Any business that wants to gain visibility has to first empathize with its audience. This means understanding what they want, need, and what their pain points are. Many brands spend their time publishing a ton of content each week without stopping to think: “Hey, but is this really what they want?” Don’t let that happen to you! Don’t be arrogant enough to think you know what your audience wants. Take a moment to really understand them.
One tip to achieve this is to convey that there is a team of people who care about their followers. Another tip is to make live videos in which someone speaks directly to the audience and expresses how much they mean to the brand. Make them feel important! This is a basic characteristic of customer psychology .
Make collaborations with like-minded accounts
Social media should not only serve as a one-way channel between you and your audience. In addition to this, remember that there are many other brands out there doing the same thing as you. Why not reach out to them and generate a collaboration through which a win-win strategy can be generated? Teamwork usually produces better results than those achieved by working individually.
This is similar to guest-posting on blog articles, where one blog approaches another to write about them and thus both promote each other. Maybe a brand is very famous in, say, Colombia and you are very famous in Mexico. If that saudi phone number brand wants to enter Mexico and your brand in Colombia, a collaboration would be highly valuable!
For this type of action, the ideal thing, clearly, is to join forces with people or brands that are not direct competitors, but rather work within the same sector or, even if they are from different sectors, can find some kind of common ground.
Finally,
Here are some last tips from Leadsales
- Establish a regular publication plan, according to the philosophy of each social network.
- In this case, on the one hand, you should not only publish your own content, but also any other trending topic to achieve greater visibility.
- Participate in online debates or events
- One of the most obvious examples is the famous tweet chats , as well as Facebook live broadcasts. Don’t limit yourself to just posting texts, videos or images! By also participating in current trends, users can see us as an asset that generates value. A relevant element in their lives that brings them an interesting point of view not previously considered.
What do you think?
Have you used any of these strategies before? Did it generate increased visibility? Let us know!
