Click-through rate gives you an idea of your contacts’ overall engagement, as it includes subscribers who opened your email and those who didn’t. It’s a good measure of the relevance of your emails.
What is a customer reminder email?
The number of unsubscribes will help you understand whether your email content is meeting your audience’s needs. If your what does the world need from you?” unsubscribe rate is significantly higher for a campaign, ask yourself if you did something differently that could have caused you to lose subscribers.
Open rate and open rate but also the highest rate for bounces and the lowest for clicks.
Why send a reactivation email?
A complementary measure to the click rate, the response rate still corresponds to the ratio of emails in which the user clicked on a link, but this time only compared to the number of emails opened.
For example, if you send a message to what recommendations do we have on opportunities? 100 contacts, 50 of them open it, and 25 click on a link, your response rate is 50%.
Learn how to re-engage your inactive subscribers with an automated, personalized reactivation email they won’t be able to resist.
This article explains everything you need to create your reminder emails:
- Reasons to send a reminder email
- Best Practices and Common Mistakes for Reactivation Emails
- Examples of reactivation emails
- How to Create Customer Reminder Emails with Brevo
Since reactivation emails are triggered by resource data subscriber behavior, such as a period of inactivity, you’ll need to create an automated workflow. If you’re unfamiliar with setting up automated emails, check out our complete guide to marketing automation.
If you’ve read our article on customer retention and loyalty , you know how important it is to nurture your relationship with your existing contacts.
After all, these are people who have already shown interest in your brand – and it will cost you less to retain an existing customer than to acquire new ones.
So, a reactivation or re-engagement email campaign can:
- Improve your engagement stats
- Increase your sales
- Improve your deliverability
- Help you clean up your email list
