- What is an introduction?
- Content Introduction Features
- What should the introduction include?
- Sample introduction
Have you ever wondered why some texts grab you from the first few words, while others get boring in the second sentence? The secret often lies in how to write an introduction, a fragment that grabs the reader’s attention and convinces them to continue reading.
If you want your text to make a good first impression
you need to remember that the introduction overseas data is not only an introduction to the topic, but also the most important element of the introduction in terms of building a relationship with the reader. This is where you take the first steps in establishing a “dialogue” with the reader: you arouse interest, outline the purpose of the statement, and smuggle in key information.
In this article, you will learn about the theory of introductions in practice, i.e. how to choose a style, take care of amplifying the topic of the statement, and what rhetorical tricks (so-called introduction topos) you can use to create a captivating introduction. You will also learn why captatio benevolantiae (i.e. winning over the reader) is so important and how you can “buy” the reader’s favor in the first paragraph with simple words.
I encourage you to read it, because the introduction is very powerful!
What is an introduction?
To put it simply, an introduction your target customer with these simple (sometimes called a lead) is the part of an article or an introduction to a work that opens your text and gives the reader a foretaste of what they will find in the rest of the article.
From the perspective of the topic or purpose of the work, the introduction often explains why you are publishing a text on a given topic in the first place. Do you want to share an interesting story? Or maybe you have conducted a study and want to present the results? Regardless of the motivation, it is the introduction that determines whether the reader will spend time on the entire content.
It is also important to understand that the introduction consists of several important elements. It is assumed that the three elements of the introduction are:
- Curiosity – i.e. gaining the reader’s attention.
- Outline of the problem – in which you indicate the purpose of your statement and the main topic.
- Winning over the recipient – often referred to by the Latin term captatio benevolantiae.
Of course, the number of elements may be greater depending on the style, but in most cases these three are enough to create a simple, yet effective introduction.
Content Introduction Features
To write an introduction in a purposeful zn business directory way, it is worth looking at what functions it can perform. Here are a few of the most important:
- Reader interest – we live in an era of information overload, so if your introduction of this type does not grab attention within the first few seconds, you may lose the reader forever. Standard introduction topos come to the rescue, such as:
- Topos of novelty – you introduce something surprising, e.g. the latest data, an unusual phenomenon, a bold thesis.
- Topos of brevity – you say briefly and concisely what your point is, so as not to bore the reader.
- Attention-getting topos – you use rhetorical questions, controversial statements or anecdotes that immediately arouse curiosity.
