Chevron is a multibillion-dollar American company that is involved in every aspect of the gas, oil and geothermal energy industries. Few would suspect that it can produce a fine though basic example of the figure-ground relationship, but it can. It just boils down to knowing where to look, and that is on its website.
Chevron’s homepage is a textbook case
of a well-defined figure-ground relationship. Even though the homepage features a lot of white or negative space and a slideshow that can be distracting to some users, it nevertheless makes it easy for users to immediately spot the difference between the page’s content (the figure) and the background (the ground).
text blocks are the figures while the white space is the background.
What’s affordance? We briefly mentioned it earlier in the post, but affordance is basically an object’s or the environment’s property that permits a person to perform an action. As far as web design goes, this is specifically relatable to the various call to action buttons that you’ll see on any given B2B site.
For affordance to work, though, the user is first going to have to make an all-important, figure ground-relationship decision. senegal phone number library Take a look at the picture below to see how affordance plays out in web design.
b2b web design principles affordance
Note how both call to action buttons contain the same message, which is to “register for free,” yet that’s where the similarities end. Design-wise, the button on the left exhibits a flat design that seamlessly blends into the backgrou n on the right is more geared toward skeuo en by its etched border and the shading around the button.It’s obvious that
As a result, you can say with certainty that the button on the right boasts a greater affordance of click for the following china numbers reason: The user understands better that he can perform the action on the button due to the visual clues. However, the button on the left, with its flat design, doesn’t provide the user with as humanizing your enterprisemany visual clues, thereby potentially making it less likely that as many users will actually click on it.
