The first step toward more qualified leads should be a consistent definition of the stages a Lead criteria and the lead should go through on their customer journey. Such lead criteria ensure that all departments know at all times where a lead should be placed.
The lead nurturing process from the inbound methodology maps the qualification process along the customer journey. The individual lead phases are directly aligned with the lead’s progress on the path to becoming a customer.
Read here what the lead nurturing process and its lead phases mean
The second step should be to create a formal service level agreement. This importan t hungary phone number library internal cooperation agreement is often abbreviated to SLA (Service Level Agreement).
An SLA in Smarketing defines:
- both the marketing obligations , e.g. to generate a certain number of qualified leads in a certain period of time.
- as well as the sales obligations relating to direct contact, number of contacts or further qualification of leads.
Be sure to define what should be considered qualified in each phase .
And one more tip: The foundation of all efforts to align service, marketing, and sales is shared recycle your content. access to customer data and a shared overview of workflows, campaigns, Lead criteria and the and conversions. This requires the appropriate tools, especially a CRM system.
Read more about the importance of Customer Relationship Management here
Here, too, we recommend HubSpot as a comprehensive tool.
The CRM platform from this revolutionary software provider (which is considered the founder of the inbound search engine optimization united states america methodology) allows you to set up all marketing, sales, and service processes. At the same time, everyone involved has complete transparency regarding the development of each individual lead or customer.
You can find more information about HubSpot here.
