Digital marketing helps
brands connect with their audiences through various online platforms. With nearly 30% of business conducted online (a number that is growing year on year), digital marketing is more important than
ever if you want to stand out and generate sales.
This year, 46.2% of marketers italy phone number library plan to increase digital marketing spend to grow revenue, build trust, and secure more online sales.
Learn how digital marketing works, why it’s important, and how to develop a digital marketing strategy to help your business grow.
What is Digital Marketing?
Digital marketing is the act of promoting your brand, products, and/or services through paid and organic online activity. It encompasses almost all online promotion of your eCommerce business.
engagement, leads, and revenue – all of which can be achieved through digital marketing strategies.
Digital marketing is
conducted through online or digital channels, whereas traditional marketing tends to use offline channels, such as billboard business sale lead ads and television commercials. Digital marketing is
often more cost-effective than traditional advertising methods because you can use free or low-cost
Internet tools and media. There is no high price tag compared to the limited placement of a full-page magazine ad or billboard.
B2B Digital Marketing
Business-to-business (B2B) digital marketing is the promotion of your products or services to other businesses or organizations. The most common digital marketing strategies used by B2B brands
include email marketing and social media marketing . In 2025, the rise of artificial intelligence encourages brands to think outside the box and try a variety of strategies, such as automated personalization and influencer marketing.
