There are requirements for email marketing. Numerous legal regulations must be observed inLegally compliant email Germany when sending advertising messages or newsletters via electronic mail (email). The Federal Data Protection Act and the European General Data Protection Regulation (GDPR) regulate legal issues and background information. Learn more in this article about where you can find the information you need to ensure your email marketing is legally compliant.
Emails remain an important medium in customer contact
More than 4.5 trillion email accounts currently exist worldwide. 95% of all internet users send emails, and 91% check their inbox at least once a day.
Impressive numbers, aren’t they?
Email has firmly established itself as a medium in our everyday lives. It offers georgia phone number library companies a point of contact, close to prospects and ideal customers. It’s practically ideal for marketing.
Good email marketing is used to make customers or potential customers aware of products and services that perfectly match their needs. This excites prospects, new and existing customers, and strengthens customer loyalty. Emails are and remain indispensable in a company’s marketing mix, as well as in modern sales.
Laws should protect people and their data
In recent years, the legal requirements for permissible email marketing have been tightened. With 5 pros and cons of website templates the introduction of the General Data Legally compliant email Protection Regulation by the EU in May 2018, the protection and rights of online users and their personal data have been further strengthened.
The opportunity for companies here lies in the trustworthy handling of personal data from potential sales. Data protection has been strengthened to curb unfair practices and spam. Legal compliance is achievable.
The GDPR consists of seven points where the adjustments search engine optimization united states america to the regulation take effect.
These changes relate to data processing:
- The processing of personal data requires the consent of the person.
- Data protection violations must be documented and reported.
- Data security and data economy are guaranteed.
- The regulation also applies to companies outside the EU that use Europe as a market.
- The data subject has the right to have the data deleted.
- Cloud services used are also subject to the GDPR.
- Violations result in heavy fines and sanctions.
Read detailed information about the impact of the GDPR here
