In the Netherlands, we can be proud of our digital lead over almost all of Europe. Only Denmark, Swen and Finland are ahead of us. Yet our SMEs are lagging behind the rest of Europe when it comes to turnover from web shops, as was shown by a study by the European Commission that was publish last week in the Financieele Dagblad.
In the coming years, an ambitious reform plan will be drawn up from Europe that should lead to a uniform sri lanka phone number library digital market and more economic growth in Europe. Of course, part of the disappointing turnover is due to the restrictive legislation and regulations. This discourages cross-border sales. This is being address, among other things, by setting up European payment systems. Web shops can also improve a lot themselves.
Sales and product information centrally
The biggest challenge for many webshops is combining content and commerce, as was shown in read the distance sales contract and preliminary the research ‘Where content and commerce collide’ that we recently conduct in collaboration with Econsultancy. On the one hand, webshops focus primarily on sales and product information. Only a small amount of a mature experience is offer with rich content. On the other hand, it is also a challenge to
In order to benchmark and help companies develop, we investigat which factors contribute to a mature search engine optimization mails and successful webshop. This has l to the development of the Maturity Index, which companies can use to compare their webshops to determine where they ne to develop further. The index maps the breadth and depth, distribution, value, effectiveness, brand and balance between commerce and content.
Maturity Index
Each factor is divid into three subcategories that influence the user experience of the webshop. In doing so, we not only look at the online store itself, but also at supporting channels, such as social mia, e-mail and search engines. For each component, webshops can score 4 points with a maximum of 12 points per component. In total, the highest possible score is 72 points.
Width and depth: Distribution: Value: Effectiveness: Brand: Balance:
Multimia Social ucational Social shares Attractive Prominencelink the content that
itorial style E-mail Entertainment SEO metrics Demonstrative Integration
Product curation Mobile Planning Conversions Business goal Brightness
Width and depth
