In link building, you can work with internal and external links. But it is important to know which one
has more weight in the ranking.
To understand, just think: Does Google trust more what the site says about itself (internal links) or
what other sites say about it (external links)?
What others say has more value, which is why backlinks from other pages tend to carry more
weight in search engine evaluation .
Links from your site to your own pages
Links you insert on your own site middle east mobile number list don’t carry as much weight as
backlinks, but they help show the hierarchy of your pages to Google.
Let’s say you run a promotional marketing company and you have a super comprehensive blog post
explaining what promotional marketing is.
That post is important for your business, right?
Then, other smaller posts can link to it, so that Google understands that that main post is at the top of
the blog hierarchy.
Links from your site to other pages
Additionally, links within your pages how much does it cost to rank #1 on google? that point to external sites also weigh in on rankings.
Google also looks at whether you link to popular, trusted, and authoritative sites. It’s kind of that “tell
me who you hang out with and I’ll tell you who you are” idea, you know?
Speed to win links
In the early days of SEO, backlinks south africa numbers were one of the main black hat tools, which
are practices to trick the search engine.
Many sites created link farms or used link buying and selling schemes. Because of this, they gained
backlinks quickly.
That’s why Google has strengthened its algorithm to identify and penalize this type of practice. One of
its resources to do so is to check the speed to gain links.
Gaining a lot of links in a short period of time often creates a black hat scheme, as a natural link
profile has a gradual growth.
Nofollow vs Dofollow
Another factor that Google evaluates on a page is the nofollow attribute . When this attribute is inserted into the link code, the robot knows that it should not consider it for the ranking of the linked page.
That is, nofollow links do not transmit link juice .
By default, all links are dofollow, meaning they transmit link juice. So, when you don’t want to transmit authority through a link, you should enter the nofollow tag.
If you need to cite a dubious site, for example, you can use the nofollow tag to not pass on your authority to it.
That tag is also often used in social media links or in blog comment boxes.
Facebook, Instagram or the owner of a blog do not want to take responsibility for transmitting authority to the links that any user inserts on their pages, mainly because those spaces are often used for spam.
What are the key factors for a successful Link Building strategy?
It is important that you consider some important elements that backlinks must have. Below, we will talk about 10 key factors for a successful Link Building strategy.
1. Go for quality over quantity
When talking about Link Building and SEO, it is important to explain that quality is much better than quantity . Therefore, having a large number of links to your website will not bring you results if they are not valuable.
A link within a single domain, for example, is much better than multiple backlinks on the same domain .
Another aspect that you should also consider is Page Authority and Domain Authority, which are page authority and domain authority, respectively.
The higher the authority of the page and site hosting your backlink, the better, as some of this authority is passed on to the linked page.
In this case it is better to have a few backlinks from high authority sites than many links from low authority sites.
2. Look for naturalness
Backlinks should be natural and this is something you should keep in mind at all times.
Anything that is exaggerated or forced is not well received by search engines, and the same goes for Link Building techniques.
Backlinks are important because they show search engines that your content is being cited as a reference .
By doing something artificial, the search engine will understand that what you want to do is deceive it, so instead of helping you, it will harm you.
3. Worry about the anchor text
The anchor text is the text in which the link is linked and, although it may seem insignificant, it is more important than many think.
Phrases like “click here” take away relevance from the link. The ideal is to include the keyword or its variations, this way you will give it much more value and naturalness.
