Businesses put a lot of effort into making sure their websites and landing pages are designed to create the best user experience. But despite research showing that $38 can be earned for every $1 spent on email marketing , you won’t find companies that put a lot of effort into their email design and experience.
At this point, you may think that content is more important than design.
While writing great email content is crucial, especially when it comes to B2B emails, it’s all about the design of your email. Content conveys the necessary information, but the design is what allows the reader to navigate the content how can outsourcing technology services be applied in hotels as they please. In addition, good email design grabs the attention of readers and keeps them reading after they open the email.
So today, we will try to explain to you the various elements of great email design and why great design is important in the first place.
What Do You Need to Know Before Designing an Email?
Want an email that looks licenses for multiple team members great and converts fast? Take the guesswork out of designing the perfect email with this email design checklist that will make every email you send even more awesome.
1. Subject Line
Although not a traditional “design element,” your subject line is consider one of the most important factors in getting your email open so your subscribers can see your design.
If you really want your subscribers whatsapp database brazil to see your email design , be aware that unnecessary punctuation and certain words can trigger spam filters when determining your subject line.
2. Front Heading
While the preheader isn’t a traditional “design element” like the subject line, it does help your customer understand why they should open your email. It makes your subject line more valuable and can help increase your open rates.
3. Responsive Design
While mobile usage rates have surpassed desktop, usage of both is still prevalent, which means you should be able to create email campaigns that adjust to the user’s device type and screen size.
An email that doesn’t display properly can quickly get delete. Responsive email design definitely has a big impact on click-through rates. Using a responsive email template builder will help you create emails that read perfectly on all devices.
4. Images
Before creating your designs, choose your images carefully. Make sure they are high quality and mobile-optimized.
Small images and mediocre quality stock photos can create an undesirable look and feel in your emails. If you prefer to use stock photos, use a good site like Getty Images and pay for a premium membership. This will give you access to the best images without watermarks.
