But don’t let that stop you from being creative. Focus on crafting subject lines that will appear fresh and original to your audience. For example, consider looking for inspiration in a completely different industry. Then think of ways to re-craft it for your audience.
In some cases, the key is to replace exchange-traded funds unique words with common words. For example, instead of saying “get a discount,” you can say “grab a discount” or “grab a discount.” See what I mean?
21 Super Effective Newsletter Subject Line Examples and Ideas
Now, it’s time to get inspired. Let’s take fear and hatred: vector – poland a look at some of the most effective and engaging press release topics we’ve seen. Don’t copy them, but feel free to emulate their approach. Remember, you have to be creative.
1. “[Urgent] You only have one day to watch this…” – Digital Marketer
-The first two subject line examples come from Digital Marketing for a reason. They specialize in email marketing, so we recommend you read their work to get tips and clues on better newsletter subject lines.
This email is perfect. It’s full of urgency whatsapp database brazil and scarcity, which, as we mentioned above, will almost certainly entice people to click. Plus, it sparks curiosity because the reader has no idea what “this” is until they open the email. It’s genius.
2. “[Weekend Only] Grab this deal before it’s sold out…” – Digital Marketer
Here’s another subject line example from Digital Marketer that’s clever and subtle. It’s perfect for mobile users – short and sweet – and starts with a FOMO-inducing phrase “weekends only”.
Notice that the email subject line is only eight words long, but it hits the scarcity pain point twice. First, you only have a weekend to get it (urgency), and second, you better hurry because it might be gone soon (scarcity).
3. “Last day to see what this mysterious email is” – Grubhub
Who doesn’t love Grubhub ? It’s a great business model for people who love to eat convenient food. Plus, the company has a great email marketing campaign.
This is my favorite newsletter subject line because it uses the phrase “Mystery Email.” I never thought of this, but it resonates. Leading with “Last Day” is also smart because it clearly tells people they better take action now.
4. “9 Disgusting Facts About Thanksgiving” – Eat This, Not That
Proof that you don’t have to be all sunny and bright in your newsletter subject lines. Eat This Isn’t That promises to share nine gross things to do for Thanksgiving, sparking curiosity and anxiety.
5. “10 Weird Money Habits That Are Making Millennials Wealthier” – Refinery29
When it comes to newsletter topics, desire is a big motivator. If you can pinpoint what your readers want, they’ll open your emails.
Refinery29 achieves this by combining curiosity with desire with a simple theme that promises “weird money habits” and then explains what those habits are filling up millennials’ bank accounts.
6. “Anti-Aging Beauty Secrets” – Le Mer
We discussed vanity above, so it’s no surprise that OceanLove hits the mark with a compelling email subject line. It’s short — just four words — and perfect for mobile devices. And while it doesn’t explicitly address a pain point, the word “anti-aging” will strike a chord with anyone who’s worried about looking older.
7. “Don’t wear last year’s style.” —Guess
We can all agree that Guess has always excelled at marketing, from TV and radio to the Internet and email marketing. This newsletter subject line is ideal.
Essentially, it plays on readers’ biggest fear: that they’re wearing last year’s style, and everyone knows it. We repeat, we’re talking about vanity, but this doesn’t promise anything specific. It just triggers anxiety and curiosity.
8. “The new must-have for the office” – HP
Not only do they want functional and efficient equipment and supplies, they also want their offices to look beautiful.
