Medialogy is a social media and mass media analysis system developed by the company of the same name. The service has enough capacity to process up to 100 million information sources daily. In real time, it monitors about 200 thousand sites and over 2 million social media accounts. And not only in RuNet, but also in foreign Internet spaces – in total, the almost 170 countries. Moreover, this service can work with closed sites. And even with non-network media.
Medialogy is able to find fresh mentions within 2
Minutes of their publication. uk telegram data And not only find, but also evaluate the tone, segment by coverage, socio-demographic indicators, etc. As a result, the user receives a comprehensive report, which is a ready-made base for further work.
The main audience cameroon business directory of Medialogy is large businesses; this service is not very focused on the tasks of small companies. You can try it out in action during the trial period.
Brand Analytics
One of the most popular tools in its segment, valued for its accuracy and flexibility of adaptation to user tasks. With Brand Analytics, you will get access to monitoring a huge database, including sites from 12 countries. These are mainly online media and social networks, but this service also works well with other types of sites. The formats of the analyzed information are also different: text, images, video content. And even check-ins. The quality and speed of Brand using venn diagram for competitive analysis Analytics are constantly improving – in particular, neural network analysis algorithms are being actively introduced.
The information is analyzed by internal algorithms and provided to the user in the form of a structured, convenient report. It reflects a full set of metadata about the authors of reviews, tonality, subject matter, and coverage. If necessary, the service converts reports into tables and graphs.
You can also evaluate the capabilities of Brand Analytics during the free trial period.
The functionality is the same – or not?
It may seem that all the services reviewed have the same functions. And almost copy each other. Indeed, the main functionality, as well as the purpose, are similar for these systems. But they are not the same.
Significant differences are
Hidden in additional functions. Those that help adapt the service to specific tasks. In addition, the interfaces also differ, which is important for ease of use. Therefore, you need to choose a mention monitoring system in practice, having tried different options in real conditions. For this, each of the tools we reviewed offers test access.
To sum it up
To effectively manage your brand reputation in search results, you need to be aware of what users are writing about you. The faster you receive information about fresh mentions, the better. This way, you can prevent negativity from increasing your reach, repel reputational attacks from competitors, improve interaction with your audience, and at the same time be aware of the activities of other brands in your niche.
It is important to monitor new mentions o
n a regular basis – at least once a day. To prevent this work from taking up too many resources, it is worth automating it. A wide range of tools from a variety of developers is offered for this purpose.
When choosing a monitoring system
Start from your tasks. Determine what functions you need, what form the reports should take, etc. Taking into account such individual needs, test different services – as a rule, you can get test access to any of them.
After selecting and connecting a
monitoring system, the most important thing is to set it up correctly. After that, it will be enough to just periodically update the specified settings. It will not be superfluous to monitor the release of new tools – after all, technologies are constantly evolving. And, of course, do not forget that monitoring mentions is only a small part of the entire range of work with the online reputation of your brand.
