From the first newspapers and travel guides to today’s corporate blogs and social networks, Content Marketing has undergone the most diverse transformations.
Interactive content is the next step in this journey and its main characteristic is to offer users an extremely attractive experience.
It is in this scenario that we find Ion Interactive
a platform completely designed for Marketing qatar phone number data professionals that provides total control over strategies, from the creation and configuration of the pieces to the launch and analysis of results.
Although it is equipped with the latest technology for the development of interactive pages and materials, everything is presented to the user in an intuitive way so that the professional can easily create experiences .
In this article, we’ll give you everything you need to know about this exciting platform, from its many features to the benefits it can offer your business.
What is Ion?
Its software is equipped with advanced editing, 5 key factors for your company to have an effective b2b website</
a> monitoring and data-driven features that make it a true hub for content creation and marketing management. Its wide variety of configuration and customization options is also a factor that draws attention.
Since 2017, ScribbleLive is the company that offers this tool, as in 2019 this company was acquired by Rock Content , Ion became part of its catalog of solutions in Content Experiences .
What is this platform for?
Since every touchpoint with a buyer persona is an opportunity to get to know them and start a relationship, the goal is to help businesses engage their audience and boost their brand through interactive experiences.
The platform allows you to create content for all stages of the sales funnel , satisfying all the demands of an Inbound Marketing strategy .
Additionally, there is the possibility of obtaining
valuable information about your audience and qualifying potential clients “in real time.”
As ScribbleLive CMO Mary Ward highlighted in c phone number an inte
whether to increase their audience engagement , to collect marketing data , or for both purposes at the same time. All without having to create or edit a single line of code.
But most importantly, it focuses on Digital Marketing . Much more than a content creation tool, its platform has:
What are the advantages of Ion?
With the vast amount of information available today, capturing consumer attention has increasingly required more effort and creativity from companies.
In this sense, interactivity appears as another instrument to attract and engage people .
Support and onboarding in Spanish
However, it is important to note that functions within the platform are, for the most part, presented with icons .
Therefore, anyone can easily make edits and configurations, including users who are not familiar with English.
