A recent study by Statista revealed that 87% of SMEs that adopted a CRM tool observed a significant improvement in their customer relations. This translates into a 56% increase in customer retention and a 47% increase in revenue.
What is CRM software and why does your business need it?
Before delving into what makes CRM i think that our attention will be fine special for SMEs, let’s take a moment to define what it is. CRM stands for Customer Relationship Management (CRM).
It’s software that centralizes all the data and interactions your company has with its customers and prospects. From this database, you can better understand their needs and behaviors in order to offer them a personalized customer experience and products.
Using a CRM therefore offers many advantages to SMEs, including:
- A better understanding of their customers , by centralizing and facilitating the analysis of their data in order to better identify t some of the most famous and widely used microsoft applications and tools are heir pain points and their consumption habits;
- Greater productivity , by automating repetitive tasks;
- A boost in customer satisfaction and loyalty, by offering them more efficient and personalized customer service;
Support for growth
- anticipating the company’s needs as its audience and sales volume increase.
Customer Relationship Management software is therefore absolutely essential to achieve your business objectives , boost your resource data growth, and facilitate the work of your teams.
But which solution should you choose? The CRM landscape has become increasingly complex in recent years, with a considerable selection of software. For a small or medium-sized business, it’s difficult to know if the most popular CRMs are truly suited to their needs and budget.
In this article, we explain why it’s crucial to choose a CRM for SMEs that meets your expectations and the use you plan to make of it. We present the checklist to use to choose the right solution and our top 5 tools adapted to the size of your organization.
