Micro-moment marketing Research conducted by Facebook and Twitter, in conjunction with Nielsen , found that shorter video content is more impactful, with 74% of the value of a video campaign being in the first 10 seconds.
Additionally, viewers tend to spend just 1.7
Seconds consuming content on mobile, to 2.5 seconds on desktop. This is an finding: your business literally has less than three seconds to stand out before viewers move on to the next item in their.
To help you at this breakneck pace, here are four micro-moment marketing best practices highlighted by Nielsen’s research:
Integrate your product into an interesting narrative
Don’t just sell it;
Include people at the beginning of your video to generate identification and attract viewers;
Make sure your story can be understood even with the sound off;
Make sure your product or value proposition is clear within the first three seconds.
Privacy vs. Personalization
To provide positive experiences for your iran telegram data leads during their micro-moments, your company must know your customers better than they know themselves.
Psychology, data analysis, ideal customer profiling , customer journey mapping are excellent resources to gather as much of the necessary information as possible.
But how do you collect enough data about these people and their micro-moments without them feeling like their privacy has been?
The best way to find this balance is through transparency
If your company is collecting data in your ux design lesson 3: user experience is more important than design micro-moment marketing efforts, the consumer should be aware of this. Make your privacy policies clear on your website and explain exactly how this data is being or will be to provide positive customer experiences.
Make them feel important and , showing that your company’s main objective with all this information is precisely to help them find effective solutions to their problems.
Keep this commitment completely public and visible
The lines between personal and private are bfb directory becoming increasingly , and people are increasingly wary of sharing information for fear of how it will be later.
The same rules that apply to advertising apply to data collection and personalization in micro-moment marketing. Consumers welcome the idea of brands reaching out to public spaces, but they don’t want them intruding on their private lives.
Consumers also want to believe that they are actually
Making a choice to select your product over a competing product – not just being to do so.
Aggressive marketing strategies that simply try to persuade consumers to buy on their own will likely drive them away from your product. Today’s consumers opt for products and brands that show an interest in working in full partnership, respecting and valuing their thoughts.
Today, more than ever, consumers want to have control over brands
The purchase is by the consumer – an important distinction from the outbound marketing process , where the brand is the one who arrives with a ready-made solution, which is not always the best response to that customer’s .
If the data your company is collecting informs a consumer-transaction.
