The Volvo Ocean Race. The toughest and most impressive sailing race in the world. A race that lasts over 8 months and consists of 9 so-call legs. This spectacular sailing race has never been so close, not only physically – there was also a pit stop in The Hague in the last leg – but also because the 7 participating teams had an onboard storyteller that we could follow via all possible channels. How content brings brands and people closer together.
The Volvo Ocean Race
The Volvo Ocean Race starts on October 11. A sailing race around the world that is held every three years. This is the toughest and most spectacular sailing race in the world. The first race took place in 1972. At that time it was call the Whitbread Round the World Race, nam after the 4 technical seo tasks that are critical to organic success then sponsor Whitbread, an English catering company. Volvo has taken over the sponsorship since 2005, which is why the name of this sailing event changes to the Volvo Ocean Race, abbreviat as VOR.
It is a November evening in 2014 when a friend of mine shows me a tablet with a beautiful color line pattern on it. It is the virtual eye tracker on the website of the Volvo Ocean Race with which the positions of the then 7 participating boats can be follow in real time. We are in leg 2; a leg from Cape Town to Abu Dhabi. It is a leg of 5,185 nautical miles or 9,602.62 kilometers (1 nautical mile is 1,852 kilometers). Until three o’clock in the morning I follow the boats and the various updates from b. I am captivat by a sailing phenomenon that I had previously had nothing to do with. And I quickly see that the power of this event was in an enormous richness and diversity of content.
The teams and the brands
But first something about the teams. All participating boats carry the names of the main singapore lead sponsors. It is a colorful collection of big brands that are committ to this sailing race.
Team SCA : the only team with an all-female crew. SCA is a Swish company, active in – traffic: bringing users to a website, from where the conversion funnel begins hygiene products and known for Libresse, Tempo and et.My introduction to
Abu Dhabi Ocean Racing is the winning team sailing under the flag of the Unit Arab Emirates and is fund by the Abu Dhabi Tourism Authority .
Dong Feng Race Team , representing the Chinese Dongfeng Commercial Vehicle Company.
