Too often, sales and marketing departments are in their own bubbles and don’t communicate with each other. Salespeople rely on instinct and tried-and-true tactics to close a deal.
On the other hand, marketers use data and trends to promote different products.
If these departments are not aligned, it can create friction, both within your company and with your customers.
For example, if the marketing team creates a campaign to promote a specific product, does the sales team know what is selling and why? Otherwise, they may steer customers to something else, defeating the entire purpose of the campaign.
Instead, managers must bring sales and marketing together when developing Content Marketing pieces.
If a video or article is focused on a specific product, make sure salespeople know what to expect from it. The sales team can also provide insights based on their interactions with customers.
Imagine that several users complain about a specific product feature; sellers can notify Marketing to address that issue.
Mistake #4: Not targeting the right audience
As we mentioned, marketers are asia mobile number list data-driven. And one of the most valuable data points is the buyer persona .
Rather than selling products to a broad swath of people, companies find much more success by narrowing their focus to a single identifiable demographic.
Unfortunately, this research may not be included in the Content Marketing strategy, and the content may attract people who do not have the profile to be your client, which harms the success of the strategy.
Just as you need to align different departments when developing new content, you also need to make sure you’re attracting the right people. Otherwise, you won’t get the data points you’re looking for, which can disrupt momentum.
In the worst case scenario, your marketing may be working on a different demographic and you may not even realize it because you are targeting the wrong audience.
Mistake #5: Incorrect or insufficient promotion
It’s not enough to just create content digital transformation: the challenges and opportunities of a changing business environment for your brand, you also need to promote it as much as possible.
Most businesses assume they can only promote their pieces once. So if a piece of content doesn’t get much of a reaction, they move on to the next one to see if it works.
Instead, it’s better to recirculate different content over and over again. For example, if you have pieces focused on a specific holiday or time of year, you can repurpose them around the same time each year.
In general, never take a “one and done” approach to your content, especially if it took you time to produce it.
There is no statute of limitations on promotion, so post it as many times as you need to. Then, once you’ve promoted the piece a few times, you can measure its success.
For example, a blog post might get 50 clicks in the first round, 75 in the second, and 100 in the third.
If you only pay attention to the initial 50 clicks, you might not think the content is worth producing. However, once it reaches 225 clicks, you can say it is valuable.
There is no set waiting period for old content, so you have to go with your guess. Also, some pieces may do well with a quick recirculation, while others may have to wait longer.
Mistake #6: Poor SEO
Are you optimizing all of your content south africa numbers pieces? There are a lot of search engine optimization ( SEO ) elements to keep track of, so you may not.
For example, are you using the right keywords in your meta, alt, and title tags ? Are you using anchor text correctly?
If you don’t know what these terms mean, that’s another reason to work with a high-quality content marketing company. Without SEO, your content is almost guaranteed to be unsuccessful.
Mistake #7: Poor content production
Regardless of your industry, there will always be a lot of competition. If you want to stand out, your content marketing needs to be captivating and engaging. Unfortunately, many companies don’t invest much in producing high-quality content, so they don’t get much traction.
Some common mistakes may include:
Texts of low literary quality
If you’re not a writer, don’t try to create a blog post. Instead, outsource qualified writers to make your material shine.
Images from the archive library
Fortunately, most stock photo sites today have much better images than those of yesteryear. In general, try to use photos that convey authenticity and are not unstaged.
Confusing design
Compelling artwork uses both positive and negative space. If you simply slap some images onto a text document, it will not only be boring, but it will also convey that you are an amateur.
Instead, try using interactive content to keep the reader’s attention for longer.
