Isn’t that great? It’s SEO content designed to attract an audience that is still in a very early phase of the buying cycle.
But Salesforce still doesn’t miss the opportunity to explain from the start how its product can help and to reinforce an enviable brand image.
They offer other content that supports search intent and keywords
One of the key indicators that Google takes into account when determining whether content is relevant to a search intent is user behavior.
What do they do when they arrive at the page? How long do they stay interacting with the content? How many more pages on the same website do they visit afterwards?
to offer them other engaging content related to their initial search intent.
And that’s where the famous banners and CTAs come into play your mobile phone number data content to offer ebooks and other downloads! or to try to move towards some other conversion (free trial! sale! etc.).
Salesforce content is full of these complementary
content offers. For example! in the right column! they take the opportunity to place more visual banners that invite the reader to take a step further.
This is standard practice. But in this case! all of this additional content is a fantastic support for the main search intent! both from an SEO and conversion perspective.
These are 2 of the content offers that can be found:
- Free trial: What is Salesforce CRM? → Have you noticed “the importance of business analytics solutions: what you can learn from your data” how it reinforces the main keyword?
- Guide: Your guide to getting started with Customer Relationship Management (CRM) → Doesn’t this sound like the perfect next step for anyone interested in learning what CRM is?
In summary: what can we take away from this SEO content?
- The writing goes all out with the main keywords! but it doesn’t show. That’s what we call having art in writing for SEO.
- As with the Hotjar example! the message of the texts is b2c phone list reinforced by including all kinds of visual elements to improve the reading experience.
- The article fits perfectly with other complementary SEO content that addresses different points in the conversion funnel .
