Optimize your emails for mobile Did you know that 70% of consumers immediately delete emails that don’t display properly on a mobile device? Optimizing your emails to fit any device should be a priority.
Optimizing emails for Optimize your emails for mobile any device
Invesp’s study shows that 49.53% of. Emails are opened on a smartphone. 16.81% on a tablet, and 33.66% on a desktop. You can see that 66% of emails are opened on a mobile device.
Always make sure to use responsive. Templates so that all your subscribers. Regardless of the device they us. Can read your emails correctly.
According to Invesp, a responsive design can increase your click-through rates by 30% compared to a non-responsive design.
4. Offer quality content
Content is and always will be king. King in the sense that if you produce quality, useful content for your subscribers in your emails, they’ll have no trouble clicking your call-to-action button to learn more.
Insight #4
Content is still “King.”
No matter how well designed your email is, if your phone number library content doesn’t generate interest, all your efforts will be in vain, and of course, this will negatively impact your results.
5. Personalize and segment your campaigns
To make your campaigns more effective and increase conversions, you need to segment your contact list, i.e., define buyer personas. Your email campaign will have more impact if it’s sent to the right target audience.
51% of marketers consider contact list segmentation to be the most effective personalization strategy for effective email marketing.
Personalization and segmented campaigns:
Let’s say someone signs up for your email list the most trivial example is a situation because they’re interested in your shoes, but you regularly send them email campaigns about products they’re not interested in. It doesn’t take a rocket scientist to figure out that the likelihood of that person clicking through your email is virtually zero.
According to the SNCD in its “Email Marketing Attitude 2017” report, user segmentation can increase your opening rates by 29% .
You’ll see that the second option is better than the first. It’s better to have a healthy list with a high engagement rate than an unhealthy list containing thousands of contacts with a low engagement rate.
In addition to increasing your metrics, a healthy gambler data list allows you to reduce your expenses. Sending a campaign to 10,000 people with poor results will be costly and provide little return, whereas sending to 4,000 qualified, opt-in people will save you money while increasing your ROI.
