Have you ever thought about making your company better known, bringing in more customers and consequently increasing your results? With paid traffic or organic traffic, it is possible to scale your business in order to grow and gain new customers.
In this article, we will cover the concepts of paid traffic and organic traffic, as well as explore the benefits of each method and how they can be used to boost traffic and conversions for your business.
What is Paid Traffic?
>>>Paid traffic is an increasingly popular strategy among entrepreneurs and business owners, who seek to drive a greater flow of people to their communication channels, be it an institutional website, e-commerce, social media profile or even a physical store.
With targeted advertising phone number list campaigns, advertisers pay to display their ads to a specific audience, based on pre-defined information such as location, age, interests, intent, among others.
How does paid traffic work?
Paid traffic is generated through paid advertising , whether on social media or search engines (such as Google). This includes sponsored cdn acceleration strategy in ads, video ads, and carousel ads. Paid traffic is usually generated through targeted advertising campaigns . Its biggest advantage is the ability to reach a large number of people quickly.
The first step is to create an account on a social network, such as Meta Ads (Instagram and Facebook), Google Ads, YouTube Ads, TikTok Ads Manager, and LinkedIn Ads. It is within these platforms that we will create contact lists campaigns to showcase the product or service on the internet. This way, when someone is browsing or searching for something on these platforms, our campaign will appear as an ad.
What is the best paid media for my business?
>>>In fact, there is no specific media for each niche, but it is possible to have better targeting when we understand the objective of paid traffic, whether it is to bring more people to the website, attract people to WhatsApp, attract people to the physical store and so on.
It’s important to know your audience . On which platforms are they most active? What is their profile? And what are their main interests? This will help you better target your ads.
Some of the top paid digital media options include:
Google Ads: These are sponsored ads on Google that appear in search results and on other Google partner sites. They are also responsible for the ads that appear before and during YouTube videos. They are an excellent option for reaching potential customers when they are looking for products or services, as they allow you to define precise audience segmentation for your campaigns, based on the interests and searches that users search for on your network.
Meta Ads: Previously known as Facebook Ads, this is the platform. That controls sponsored ads on Facebook and Instagram. Which can be targeted by interests, age, location, customer list, people who visit your website, and other factors. It is an excellent option for reaching a specific target audience and amplifying the reach of your social media posts.
And organic traffic, how does it work?
>>>Organic traffic refers to visits received naturally on your website or social media profiles without the need to pay for advertising . These visits are generated by search engines, such as Google, or by referrals from other websites and social networks. Unlike paid traffic, organic traffic does not involve any direct financial investment.
Organic traffic plays a crucial role in the long-term success of your business online. Users tend to trust organic results from search engines more than paid ads. Which makes attracting this type of traffic essential. When you can attract organic traffic, you are demonstrating. That your business is relevant and valuable enough to be recommended by search algorithms.
