The webshop and all supporting channels of Plasma Discounter are, as the name suggests, mainly focus on offers and low prices. The webshop sets the proposition and a group of fans has also emerg on the Facebook page, who know exactly what they are getting and appreciate that. They also score well on Google when it comes to content about new products.
You could say that Plasma
Discounter does what they promise, namely offer offers and low prices. However, that does limit the content architecture designoffering. There is hardly any supporting or entertaining content. In addition to news items, they mainly offer videos, but offers and discounts are also central in those. The social presence is limit to Facebook. So there is a lot to gain for Plasma Discounter.
Roompot Holidays
Tourism is an industry where content has a natural place next to the commercial offer. Content therefore plays an important role in the relatively long buying process to confirm that a tourist has chosen the right place for his holiday. The most important content expression of Roompot singapore lead Vakanties is the online magazine that is available on the iPad and can be view as an Android App.
The distribution of the content is good and they have a considerable number of fans on Facebook. although some digital games are considered harmful However, the effectiveness of the content could be a lot better. The existing content is not integrat into the product pages. In addition, Roompot Vakanties, which built the website bas on EPiServer CMS, offers almost exclusively written content with supporting images, such as in the magazine. The organization can certainly make great strides in the area of video.
