Email subscriber lists lose up to 30% of their data per year. That’s why it’s important to refresh your contact list regularly. People can change jobs, mergers and acquisitions can occur, or incorrect information can be enter into your subscriber list. This can make your database less up-to-date than you think. By going back and updating outdated information, you can increase your email open rates in the logistics industry.
Comply with KVKK
When a recipient indicates automation type cloud based that they do not wish to receive emails from you, their request must be fulfill immediately, otherwise you may be subject to serious penalties under the Personal Data Protection Law .
You might also think that hiding the unsubscribe button will reduce unsubscribes. While this is true, it’s not recommended. The harder you make it for someone to unsubscribe from your emails, the more likely your message will be marked as spam. If too many people report your email as spam, your company won’t be able to send out any more logistical email campaigns .
Create Realistic Subject Lines
People decide whether or not to average statistics for email campaigns in 2025 read an email based on the subject line alone. To get the most out of your email marketing efforts, take some time to test which subject lines work best and see which ones result in the highest open rates.
Also, make sure that the subject line matches the actual message you are trying to convey in the body of your email. If the content of your email does not live up to the promise of the subject line, people may flag you as spam.
Keep It Short and Keep It Quality
You only have a few seconds to south africa numbers capture the attention of the person you’re emailing and show them your value, so keep your emails short and easy to read. Use bullet points and short sentences so recipients can quickly scan all the important information.
You also need to provide value to your readers. People don’t want to see unwanted sales pitches in their inboxes. If you can write emails that they will find helpful, your reputation as a thought leader in the logistics industry will grow.
Add a Call to Action (CTA)
No matter what the purpose of your email is, you have an action you want the reader to take. Whether it’s downloading a whitepaper or signing up for a webinar, you need to include a CTA in your email. Using a clickable button can help you achieve your goal because it creates a sense of urgency. For a compelling CTA, make sure to clearly communicate what you want readers to do and how they can benefit from it.
