Digital marketing enables companies to use data to analyze marketing efforts in real time. riven decisions in digital marketing For example, you can measure website traffic very precisely and use conversion rates to determine exactly which marketing channels you should focus on. In this article, we’ll introduce you to the benefits of digital, data-driven decisions, suggest ways to structure your data, and recommend a tool that allows you to consolidate and visualize it.
The advantages of digital, data-based decisions in companies
Business decisions are based on objective, quantitative, and iran phone number library qualitative data. Smart data and business intelligence dashboards help with analysis, consideration, and preventative measures. They help you identify patterns, trends, and influencing factors in the market, among your target audience, and among your competitors. This gives you greater control over the direction your company is taking.
The quality of your decisions therefore has a direct impact on your future profitability. Smart Data enables
- more transparency and overview
- identifying trends
- reliable forecasting options
- best possible control
How can you best bundle and visualize the data?
Whether in your database, pooled with individual employees, or across which platforms do you support? the wider network, important data riven decisions in digital marketing sources can be found everywhere. But only by merging the data from these diverse sources can you create a foundation for your company’s decision-making.
To keep track and structure the data, it is recommended to look at the following four perspectives:
- Competition (Competitor View)
- Customers (Customer View)
- Market (Market View)
- Company View
Better understand your competitive environment
The Competitor View allows you to adapt your online strategy directly to the behavior united states america data of your competitors and thus specifically exploit competitive advantages.
Use your digital data sources and
- measure various rankings of your competitors (such as competitive relevance, traffic, brand interest, social media buzz, marketing performance),
- make comparisons (such as organic traffic, paid traffic, traffic volume, social media interactions, audience sentiment),
- monitor developments (such as traffic flow, social media presence, brand interest)
- Find out which keywords your competitors are ranking for
Understand your customers better
Based on the customer view, you can better estimate your future sales. With this information, you can plan your new customer acquisition in a targeted and efficient manner and leverage the cross-selling potential of your existing customers.
