Discounting is an effective ecommerce marketing strategy. According to a study by VWO, 72% of millennial shoppers are open to retargeting through discounts.
What’s more, 54% of shoppers are willing to purchase abandoned items if they’re offered again at a discounted price.
Send Discount Emails
While discounting can be effective, you need to strike a balance.
The main point is to offer it was not known whether it was possible to cross discounts only to subscribers who are interested in your campaigns.
Throughout the year, special occasions like Valentine’s Day or Mother’s Day are a great excuse to send email campaigns to your subscribers with targeted offers. Special occasion campaigns are trending and entice people to open your emails, click through, and often make a purchase.
Send Cart Abandonment Email
According to a recent report from track your email performance with the Baymard Institute, 69% of all ecommerce visitors abandon their shopping carts, and 61% of visitors cite shipping costs as the number one reason. So, consider offering discounts and free shipping to people who abandon their carts.
Is your ecommerce site fully utilizing email marketing? If you feel like you’re leaving some sales opportunities on the table, consider implementing the tips in this post:
- Be consistent with your email south africa numbers communication, striking a balance between being top of mind and sending too many emails.
- Make the most of popular special occasions throughout the year to capture your audience’s attention.
- Leverage product launches and expiring coupons to create a sense of urgency and drive action from your customers.
- Save time with automation and increase engagement with personalization.
- Test, analyze and optimize your campaigns for best performance.
