For example, let’s say you’re targeting B2B leads . You can score leads based on social media following, Alexa rank, the lead’s job title, company size, or the business’s total revenue.
When you apply lead scoring, you’ll know eu experience in taxing imports of low-value goods which leads are most worthy of attention. This is especially important when you’re screening leads for your sales team. You don’t want your salespeople spending time courting leads that will never convert into customers.
Additionally, incorporating AI lead generation tools can significantly increase the effectiveness of your strategy, allowing you to acquire high-quality leads with greater precision and efficiency.
9. Start your lead generation strategy on your homepage
Indeed, many website visitors arrive through forecasts for the near future internal pages of your site. For example, they may first visit a blog page that they found through a Google search.
However, think about your own habits as an Internet user. Even if you are visiting an internal page of a website for the first time, if you find the content interesting, what will you do?
I’m guessing you clicked the “Home” button in the navigation menu. You want to start from the beginning.
This is basic human psychology, and it can work to your advantage.
Consider adding an exit popup to your website homepage. If visitors try to leave that page, they’ll be incentivized to stay on your site and, more importantly, become a potential customer.
10. Use webinars as a lead generation method
A webinar is a live or pre-recorded video that teaches the audience some valuable knowledge. Generally, marketers start a webinar as a live event and then post the recorded version on their website or use it as a lead magnet.
During the webinar, you’ll impart some whatsapp database brazil valuable knowledge to your audience, and at the end, you’ll offer a coupon code or other incentive to attract potential customers.
11. Use strong verbs and words
Just as eye-catching images can compel visitors to stop and take a second look at your content, powerful verbs and other words can similarly grab visitors’ attention.
Strong verbs are also best used for CTAs because they prompt visitors to take action.
Consider these two CTAs:
- Use these strategies to improve your lead.
- Get more leads with these strategies.
Which one is more powerful and concise? The first one, right?
“Boost” is a powerful verb. It’s specific and compelling.
12. Use the Right Landing Page Conversion Techniques
A landing page is a standalone page on your website that serves a specific purpose. In many cases, it’s designed to convert prospects into leads, or vice versa.
An opt-in email page is an example of a landing page. It has one purpose: to get people to sign up for your email list.
However, a landing page means nothing if it doesn’t provide a compelling reason to stay.
