It all comes down to this: you own the vacation, not the other way around. Who says you can’t send non-promotional emails during popular holidays? Brands that include educational content in seasonal emails can capture readers’ attention in a digital sea of ​​limited-time deals and offers.

Day sauna shared

Why not share some behind-the-scenes stuff usa whatsapp so your subscribers can see how you spend your holidays? This could be a team activity with a mission to recycle office waste or prepare meals for those in need. Another idea is to use seasonal emails to remind subscribers of your values, urging them to reflect on something meaningful as well.

related to green

Or, use the holidays to strengthen until now social media monitoring was limited community-building efforts. You can invite subscribers to join your social media community, such as a group. Alternatively, you can showcase happy customer stories and any type of user-generated content instead of creating your own brand messaging.

invite them to join

On St. Patrick’s Day, Sauna House shared a 2018 sustainability report via email. They listed all the ways they were trying to make a positive impact, emphasizing that their main goal was to “stay green every day.”

Be on time and think carefully

By focusing on the color green associated canada cell umbers with the day, they found a clever way to match the festive mood. This is not to say that they have completely forgotten their business goals. In fact, the brand makes sure to include it so readers can book their next visit or purchase bath products.