Develop students after they complete the course
For example, HubSpot has a ton of eBooks, educational videos, and other resources on its website. It has a dedicated […]
lead generation
b2b lead generation
lead generation
Offer simplified courses as the main way to attract users
By mentioning that no credit card is required to create a free account, we remove any hesitation that users may
lead generation
Promote the course to your audience
Using SEO strategies, you can build your website authority and ensure that your website ranks high for your target keywords.
lead generation
Leverage LinkedIn Sales Navigator
Here’s an example of a pop-up on Glossier’s website that pops up a few seconds after a user visits their
lead generation
Choose the right platform
You can link the content on your checklist as tools in your online course. For example, it could be a
lead generation
Create professional videos and resources
As a lead generation strategy, you can use online courses to upsell and cross-sell other products and services. For example,
lead generation
Your content needs to connect with people
Asana uses a different approach to produce case studies with a personal touch that fits its editorial line: instead of explaining how
lead generation
There are many things that this article
Your audience and create an article that talks about how to solve that problem using your product or service. And
lead generation
You think of a pain point that affects a large portion
In many cases (like this example from Hotjar and Egg)! there are organic searches related to the difference between two
lead generation
Egg also has its own comparison article
The three types of articles we are going to look at below are perfect for the consideration and decision stages.
lead generation
At each of these stages there are specific needs
If you could only pick one metric to decide if your B2B blog is working well! it probably wouldn’t be
lead generation
One way to keep users engaged in your content
Isn’t that great? It’s SEO content designed to attract an audience that is still in a very early phase of