The always In one of his books, Hibbett explains why price tags ending in .99 are more effective. Here, there is no deception, no understanding, no imposition of something, but a simple subconscious perception, and our habit of reading from left to right. When you see a price of 7.99, the first number that comes to mind is 7. And at the same moment, you can see a price tag of 8.02. Of course, the difference is only 3 kopecks, but the brain does not perceive this, it only analyzes that 7 is less than 8, therefore 7.99 is much more profitable.
“The buyer is very lazy, the number of actions The always
Efforts expend in order to make a decision regarding a particular product, especially when it comes to products in a low price category,” Hibbett notes.
Also, the prices of “nine” often The special database always indicate that the product is discount, which means that it is profitable to buy. There is no physiology or subconscious perception here. Everything is much simpler. Skill marketers have work so hard that they manag to put such a thought into the heads of buyers. Look, all the promotions, sales, discounts, everything is in a similar price category, ending in nines. And even when there are no discounts, the buyer thinks that he nes to take this particular product, because the benefit is obvious. But in fact, what is the benefit? A few kopecks? But he does not know this, he thinks that he is making a good purchase.
As another leading marketer in the US
Eric Anderson, notes, large improve any ai writing yourself companies do not so often prefer to play with two tens, but choose another option – they leave only one nine at the end of the price. This can often be seen adb directory in clothing stores, where jeans, for example, cost $ 14.89, or something like that. The nine remains, it still does its job, it’s just that the manipulation is not so pronounc.
