in 1971. Considering that Google launched over 20 years later (1998), dismissing email as old technology is easy.
However, the reality couldn’t be more different. Email is still alive and well, virtually available and used by both older and younger generations.
77% of marketers noticed
an increase in email engagement over the past year, and 99% of email users check their inboxes daily.
What makes email phone number lead marketing tick?
Try to build relationships with prospects rather than pushing promotions on them, even when you send them your first email.
If you plan to send a cold email
avoid the direct sale. Instead, offer a b2c phone list lead magnet as a free resource. You can gather like content marketing more information about the prospect by inviting them to fill out a lead generation form.
