Inbound Marketing The world of communication is full of “terms” in English that, when translated into Brazilian Portuguese, can give direction (or north, if you prefer) to your company’s communication.
Among them, we have selected one that you may have already heard, read or spoken about (or tried to speak about): Inbound Marketing.
Before we talk about how it works and give you some tips, let us explain…
What is Inbound Marketing?
In a free translation, Inbound Marketing means “inbound marketing”.
Well, we saw that “inbound marketing” wasn’t dominican republic phone number list all Inbound Marketing that great. How about we change it to “attraction marketing”?
Better right? Great!
Therefore, Inbound Marketing is marketing that aims to email marketing 5 best practices attract customers, marketing that serves to attract buyers of your service and/or product.
“Okay, but what’s the difference between marketing and inbound marketing?”
The marketing that we already know well (do we know well?) also has its code name in English: Outbound.
The difference between this marketing and the one that gives this article its name is in the action, that is, in how it is performed.
While in Outbound it is the company that goes
after the customer, in Inbound it is the Singapore Data customer who seeks out the company.
Now that you know what it is and how it differs from the marketing you already knew, let’s move on to…
Good Inbound work is strategically divided into 4 parts:
Attraction In this part, you must study your target audience and what their interests are. With this, you can hook them with content, giving relevance and making your company a reference in the subject.
Conversion
After winning over the customer with relevant topics, Inbound Marketing it’s time to show that in addition to reading, your company can solve the problem they have.
Closing If you have offered quality content
shown that the solution may lie within your company, it is time to go on the attack, offering the product and/or service as something obvious, something that will transform the impossible problem into something solved thanks to your business.
Loyalty You have shown the problems
given tips, offered and sold the product that would solve everything… Now, you need to do a job that, if done well, can generate income in two ways: satisfaction of those who are already customers and interest of those who are not yet.And the best part: it’s free!
If you already know what it is and how it works, it’s time to…
Tips for good Inbound Marketing!
There are countless tips for you to be successful in applying Inbound Marketing, but we decided to separate the 3 main ones, ok? Check them out:
Take care of the website
Do you have the habit of inviting people to visit your house when it’s all messy? Is it nice to eat at a restaurant where the cutlery is dirty? Is it pleasant to receive poor quality service? Yes, the answers to the questions above seem obvious, but they are not. And that’s what happens when your website is rated 5. There’s no point in having a “pretty” website: it has to work. Therefore, before any strategies, have a quality website, after all, your customers, before closing a deal, want to feel the trust and beauty of your website. Oh! And it’s highly recommended that you create and curate a blog too, okay?
