The marketing Branding (spelled this way, but pronounced “bruendin”) is one of the most delicate and delightful steps in the beginning of your company/brand. If you are a parent, you know very well how difficult it is to name a baby and, later, lead it to success. The same thing happens with the birth and growth of your business.
Now if you don’t have a child
just ask someone who already has one and cameroon phone number list you’ll get an idea of how difficult this task is.
We, as an advertising agency, have been through this affliction many times, that of conceiving a new business. And, the vast majority of the time, it is up to us to decide which name to choose and which direction to follow… for someone else’s child!
However, with our 11 years of experience, we know exactly the marketing where to go, avoiding the tortuous paths and walking towards success. But since we are not selfish, we will give you 3 very important tips for building and consolidating your brand:
Breathe, think, breathe again…
The secret to a well-done, solid branding is, before goals of email marketing anything else, to reflect on what you, or rather, your product and/or service wants to convey to the consumer. Therefore, it is extremely important to have a well-defined concept or, as we usually say, “tied together”.
The concept should be the summary of your business, the message that will reach your customer and BAM!, it will have an impact, differentiating you from your competitors.
So, before you start, know where to start, that is, read the subtitle we gave and practice it.
Did you breathe? Did you think? Did you act!
Now, with a clear and enlightened mind, let’s shopping data move on to the second step: putting the first one into practice! In other words, let’s put into practice everything that has already been thought, rethought, and rethought…
“where should I start?”
We have already spoken many times about the importance of humanizing your company, that is, the proximity it should have with its customers. And speaking of proximity, nothing is more assertive than defining your business as if it were, in fact, a person.
“Like this?”
Simple: Taking care of her image and character!
Regarding the image. It is very important to have an authentic visual identity. As it will be responsible for the first contact, the moment when you “look at the person and say everything” to the client. Now, speaking of the character, it is necessary to define what and how the information that should reach the public will be said.
Therefore, know how your target audience acts, speaks, chooses, rejects, supports… Everything! Your brand has to eliminate the distance between the company and the consumer. Assuming the marketing characteristics as if it were a person, and not a cold and purposeless establishment.
Did you breathe? Did you think? Did you act? Did you feel!
After spending a good amount of time thinking about. How to present your brand to the market and how it would position itself. The time has come when your “baby” has stopped crawling. Can now sit up and is starting to take its first steps.
This is when your “protective” side has to diminish, after all. Only your audience can say what they think of your “education” given to the company.
So, be careful in good times and bad: In good times, keep going; in bad times. Hold on to your company’s hands and help it take the next step. And keep going like this, always by your child’s side until they are years and years old.
