The right visual marketing That’s why we’ve listed six types of content that visual marketing can help guide your leads in. This way, your company can make the customer journey more effective.
Your integrated digital marketing team or agency probably already uses many of these in its current strategy. But each one can be made more effective by incorporating the right visual marketing principles.
Awareness stage
At this stage, more than at any other, seconds count. So your company has very little time to publicize its value proposition.
Considering that human brains process images up to 60,000 times faster than text, it is essential that the content designed for this stage is highly visual. So, focus on:
Infographics : Multi-purpose visual content pieces packed with useful data
They are a great example of visual marketing in themselves. The information they contain is quickly scannable and easy to digest;
White papers : Avoid PDF format and japan telegram data opt for interactive white papers in HTML5 . Remember that brand awareness The right visual marketing comes largely from first impressions, so creating a captivating visual experience is essential.
Consideration stage
This is the time to showcase your solution by the numbers: superior quality in health care research begins with panel enrollment to those who are actively searching for one. At this point, an image can say a lot in one fell swoop. That’s why your strategy at this point should include:
Newsletters : This is a form of visual marketing that allows you to keep your audience continually engaged with content that piques their interests. Plus, it keeps them nurtured throughout their journey,
Online magazines :
A longer version of a newsletter, this format bfb directory allows your business to offer more content and communicate a particular narrative in a linear fashion. Like all magazines, they aim to captivate and inspire readers with lots of stunning imagery.
Decision stage
At this stage, your leads are most likely already holding a pen in their hands, ready to sign the contract. This means that your company has its team out there.
So persuasive images can be decisive for decision-making
At this stage, investments in content should The right visual marketing focus on pieces such as:
eBooks : Focus on impressing your leads and save the details and specs for the last page. This is also a good piece to explore in the awareness stage. But your persuasive images may be just what an undecided lead needs to finally make that purchase decision.
Presentations :
At this stage, your team will usually hold meetings with those responsible for purchasing decisions. So don’t invest in long presentations with slides full of text. Good images, videos and even GIFs that reinforce and support the presenter’s message will bring the right appeal.
Advantages of investing in visual marketing
Are you still not convinced of the strategic importance of visual marketing? Or of its role within the consumer journey?
So let’s end this article with six advantages
That this feature can provide for your company. Check it out:
1) Visual marketing makes impressions that lead to engagement
Visual marketing capabilities help you create a faster and more lasting connection with your audience, especially as they look to images to tell a story.
